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April occupancy rates in San Diego County hotels dropped slightly from 71.1% in April of last year to 71% the same month this year. However, average daily room rate rose from $126.42 to $131.19, according to Smith Travel Research. For the year to date through April, occupancy inched up to 68.4% from from 68.2% in the same period last year. Hotel expert Jerry Morrison notes that San Diego still compares poorly with 2007, which was not in recession until late in the year. Occupancy year to date through April was 71.1% in 2007 versus this year's 68.4%. "San Diego finally received its funds for the Tourism Marketing District and has begun a new campaign. However, it will be playing catch-up with other California destinations" in transient business, says Morrison. Examples: San Francisco's occupancy rate in April rose from 78.1% last year to 85.9% this April. Year to date, occupancy rose from 73.7% through April last year to 76.8%
But there is a bright side. Erik Bruvold of the National University System Institute for Policy Research says 21 million visits will be made to San Diego County beaches this summer, and $450 million will be spent by beachgoers. One-third of hotel stays in the county occur between Memorial Day and Labor Day, says Bruvold.
April occupancy rates in San Diego County hotels dropped slightly from 71.1% in April of last year to 71% the same month this year. However, average daily room rate rose from $126.42 to $131.19, according to Smith Travel Research. For the year to date through April, occupancy inched up to 68.4% from from 68.2% in the same period last year. Hotel expert Jerry Morrison notes that San Diego still compares poorly with 2007, which was not in recession until late in the year. Occupancy year to date through April was 71.1% in 2007 versus this year's 68.4%. "San Diego finally received its funds for the Tourism Marketing District and has begun a new campaign. However, it will be playing catch-up with other California destinations" in transient business, says Morrison. Examples: San Francisco's occupancy rate in April rose from 78.1% last year to 85.9% this April. Year to date, occupancy rose from 73.7% through April last year to 76.8%
But there is a bright side. Erik Bruvold of the National University System Institute for Policy Research says 21 million visits will be made to San Diego County beaches this summer, and $450 million will be spent by beachgoers. One-third of hotel stays in the county occur between Memorial Day and Labor Day, says Bruvold.