Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Complaint filed over proposed electronic billboard in Santee

Even if it were legal, proper studies weren't done, says Scenic San Diego

A local environmental group has lodged a formal objection to the “Negative Declaration” issued last month ruling that a proposed electronic billboard advertising a Santee used car dealership “.could not have a significant impact upon the environment.”

Scenic San Diego, which bills itself as “a nonprofit association dedicated to preservation of scenic vistas within San Diego County, enforcement of existing sign laws and prevention of sign blight and proliferation,” submitted public commentary regarding the Declaration arguing its validity. Pamela Wilson, the group’s director writing on behalf of Scenic, says that the “digital billboard” project is not eligible for a Negative Declaration without an Environmental Impact Report if there is a “fair argument” that there may be a significant impact of the project.

“The ‘fair argument’ standard creates a low threshold for requiring preparation of an [Environmental Impact Report],” Wilson writes.

Further, even if such a report were prepared and found no significant harm, “the project is directly in violation of multiple provisions of the Santee Municipal Code’s sign regulation and as such is completely illegal.”

Per the City, freestanding signs:

Shall be nonmoving stationary structures (in all components) and illumination, if any, shall be stationary and constant in intensity and color at all times (nonflashing). . . . The following signs are expressly prohibited: Flashing signs, except in time and temperature signs Animated signs

An LED-powered video board, designed to adjust the intensity of its light output based on the weather and time of day and to cycle through various images of cars for sale appears to directly violate this provision.

Further establishing the sign as “flashing” or “animated,” Wilson points to a previous court decision:

In 2011, a unanimous Arizona appellate court held that a [digital billboard] image “dwell” time of eight seconds, which is two seconds longer than the time interval proposed herein, constitutes intermittent light, something expressly prohibited by the Highway Beautification Act. Such intermittent light is also expressly forbidden by Santee law.

Another issue is that the proposed sign would stand 24 feet taller than the maximum legal height within city limits. Santee code allows a sign to be a maximum of either 15 feet above freeway grade or 50 feet high in total, whichever is less. Since the freeway sits 29 feet above the property where the base of the sign would be installed, the maximum legal height would be 44 feet, though the dealer proposes a sign 70 feet tall.

The proposed sign would also have a surface area of about 321 square feet on each side, which Wilson notes is nearly four times the City code limit of 84 square feet per side.

Wilson closes her argument by citing a CalTrans study on digital billboards:

Studies regularly demonstrate that the presence of roadside advertising signs such as digital billboards contributes to driver distraction tat levels that adversely affect safe driving performance.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Poway’s schools, faced with money squeeze, fined for voter mailing

$105 million bond required payback of nearly 10 times that amount
Next Article

Syrian treat maker Hakmi Sweets makes Dubai chocolate bars

Look for the counter shop inside a Mediterranean grill in El Cajon

A local environmental group has lodged a formal objection to the “Negative Declaration” issued last month ruling that a proposed electronic billboard advertising a Santee used car dealership “.could not have a significant impact upon the environment.”

Scenic San Diego, which bills itself as “a nonprofit association dedicated to preservation of scenic vistas within San Diego County, enforcement of existing sign laws and prevention of sign blight and proliferation,” submitted public commentary regarding the Declaration arguing its validity. Pamela Wilson, the group’s director writing on behalf of Scenic, says that the “digital billboard” project is not eligible for a Negative Declaration without an Environmental Impact Report if there is a “fair argument” that there may be a significant impact of the project.

“The ‘fair argument’ standard creates a low threshold for requiring preparation of an [Environmental Impact Report],” Wilson writes.

Further, even if such a report were prepared and found no significant harm, “the project is directly in violation of multiple provisions of the Santee Municipal Code’s sign regulation and as such is completely illegal.”

Per the City, freestanding signs:

Shall be nonmoving stationary structures (in all components) and illumination, if any, shall be stationary and constant in intensity and color at all times (nonflashing). . . . The following signs are expressly prohibited: Flashing signs, except in time and temperature signs Animated signs

An LED-powered video board, designed to adjust the intensity of its light output based on the weather and time of day and to cycle through various images of cars for sale appears to directly violate this provision.

Further establishing the sign as “flashing” or “animated,” Wilson points to a previous court decision:

In 2011, a unanimous Arizona appellate court held that a [digital billboard] image “dwell” time of eight seconds, which is two seconds longer than the time interval proposed herein, constitutes intermittent light, something expressly prohibited by the Highway Beautification Act. Such intermittent light is also expressly forbidden by Santee law.

Another issue is that the proposed sign would stand 24 feet taller than the maximum legal height within city limits. Santee code allows a sign to be a maximum of either 15 feet above freeway grade or 50 feet high in total, whichever is less. Since the freeway sits 29 feet above the property where the base of the sign would be installed, the maximum legal height would be 44 feet, though the dealer proposes a sign 70 feet tall.

The proposed sign would also have a surface area of about 321 square feet on each side, which Wilson notes is nearly four times the City code limit of 84 square feet per side.

Wilson closes her argument by citing a CalTrans study on digital billboards:

Studies regularly demonstrate that the presence of roadside advertising signs such as digital billboards contributes to driver distraction tat levels that adversely affect safe driving performance.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Regents Road bridge, deleted

University City residents sue over council decision
Next Article

Port Releases Environmental Report on Convention Center Expansion

Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader