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According to data released this morning by the Alliance for Audited Media (formerly called the Audit Bureau of Circulations), the Union-Tribune's total average Sunday circulation for the six months ended March 31 rose to 409,796 from 364,454 in the same period a year ago. Monday-Friday total average circulation rose to 250,678 from 230,578. Those figures include branded print and digital editions, such as editions under a different name meant to reach those speaking an alternative language. However, in assessing circulation for the U-T, or any other newspaper, one factor is critical: A PAPER SOLD FOR A PENNY COUNTS AS PAID CIRCULATION. The U-T has been selling papers for a penny to churches and similar institutions, which then turn around and sell the paper to its members for $1 or so as a fundraising technique. So it is difficult to assess these circulation figures, or figures from other papers that sell papers for a penny each.
Total average circulation excluding branded editions reportedly rose to 310,214 from 291,054 on Sunday, but there was a slight decline Monday-Friday, to 214,351 from 217,580. Total consumer accounts reportedly rose by about 31,000 on Sunday but dropped by about 2,000 daily.
According to data released this morning by the Alliance for Audited Media (formerly called the Audit Bureau of Circulations), the Union-Tribune's total average Sunday circulation for the six months ended March 31 rose to 409,796 from 364,454 in the same period a year ago. Monday-Friday total average circulation rose to 250,678 from 230,578. Those figures include branded print and digital editions, such as editions under a different name meant to reach those speaking an alternative language. However, in assessing circulation for the U-T, or any other newspaper, one factor is critical: A PAPER SOLD FOR A PENNY COUNTS AS PAID CIRCULATION. The U-T has been selling papers for a penny to churches and similar institutions, which then turn around and sell the paper to its members for $1 or so as a fundraising technique. So it is difficult to assess these circulation figures, or figures from other papers that sell papers for a penny each.
Total average circulation excluding branded editions reportedly rose to 310,214 from 291,054 on Sunday, but there was a slight decline Monday-Friday, to 214,351 from 217,580. Total consumer accounts reportedly rose by about 31,000 on Sunday but dropped by about 2,000 daily.