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Data from Smith Travel Research show that San Diego's hotel business continues to do better. The occupancy rate for June of this year was 70.3%, up from 67.3% in June of 2011. The average daily room rate was $128 this June, up from $122.56 in June of last year. However, Jerry Morrison, La Jolla-based hotel consultant, compared June 2012 numbers with the month just before the Great Recession set in, June of 2007. The occupancy rate was the same last June and in June of 2007 -- 80.5%. But average daily room rate was $136.51 last month and $143.14 in June of 2007. Revenue per available room also dropped, from $115.22 in 2007 to $109.90 this June.
This month will be very strong for San Diego, Morrison predicts.
Data from Smith Travel Research show that San Diego's hotel business continues to do better. The occupancy rate for June of this year was 70.3%, up from 67.3% in June of 2011. The average daily room rate was $128 this June, up from $122.56 in June of last year. However, Jerry Morrison, La Jolla-based hotel consultant, compared June 2012 numbers with the month just before the Great Recession set in, June of 2007. The occupancy rate was the same last June and in June of 2007 -- 80.5%. But average daily room rate was $136.51 last month and $143.14 in June of 2007. Revenue per available room also dropped, from $115.22 in 2007 to $109.90 this June.
This month will be very strong for San Diego, Morrison predicts.