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Cantaloupe Convention Will Address Industry's Battered Image

California’s cantaloupe growers will meet tomorrow in San Diego to discuss their industry’s recovery after a deadly outbreak of the bacteria Listeria on a Colorado farm killed 30 people and sickened another 146 last year.

The worst food-borne illness outbreak since the Centers for Disease Control and Prevention began tracking such issues in the 1970s has led to a sharp decrease in demand for the melon.

The first part of a two-pronged industry solution is simple: planting fewer acres of the crop. The California Cantaloupe Advisory Board says 40,500 acres were available for planting last year, resulting in a crop worth up to $200 million. Up to a third less land will be farmed this year to avoid a production glut.

The second part of the strategy is what will be discussed locally – implementing “best practices” for safe growing and the possible adoption of a industry-wide pact to follow those practices.

In the wake of a 2006 E. coli breakout among spinach crops, most growers signed on to the California Leafy Greens Handler Marketing Agreement, designed to help boost the industry’s safety-conscious image and allay fears among major produce buyers, retailers, and consumers.

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California’s cantaloupe growers will meet tomorrow in San Diego to discuss their industry’s recovery after a deadly outbreak of the bacteria Listeria on a Colorado farm killed 30 people and sickened another 146 last year.

The worst food-borne illness outbreak since the Centers for Disease Control and Prevention began tracking such issues in the 1970s has led to a sharp decrease in demand for the melon.

The first part of a two-pronged industry solution is simple: planting fewer acres of the crop. The California Cantaloupe Advisory Board says 40,500 acres were available for planting last year, resulting in a crop worth up to $200 million. Up to a third less land will be farmed this year to avoid a production glut.

The second part of the strategy is what will be discussed locally – implementing “best practices” for safe growing and the possible adoption of a industry-wide pact to follow those practices.

In the wake of a 2006 E. coli breakout among spinach crops, most growers signed on to the California Leafy Greens Handler Marketing Agreement, designed to help boost the industry’s safety-conscious image and allay fears among major produce buyers, retailers, and consumers.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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