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According to the publication "Think Progress," a new coal gasification startup may be trampling on a name developed by San Diego's beloved Dr. Seuss. A Massachusetts company has raised more than $1 million in seed capital to launch the green coal company, LoraxAg. The company says the name was chosen because Dr. Seuss's Lorax is the protector of the truffula trees. But local attorney Karl Zobell warns, "We did not give permission for them to use the Lorax, which Dr. Seuss created. Typically we don't like people to use Dr. Seuss terms without permission." The dispute has not gone to court.
According to the publication "Think Progress," a new coal gasification startup may be trampling on a name developed by San Diego's beloved Dr. Seuss. A Massachusetts company has raised more than $1 million in seed capital to launch the green coal company, LoraxAg. The company says the name was chosen because Dr. Seuss's Lorax is the protector of the truffula trees. But local attorney Karl Zobell warns, "We did not give permission for them to use the Lorax, which Dr. Seuss created. Typically we don't like people to use Dr. Seuss terms without permission." The dispute has not gone to court.