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With only a little over a month and a half before the June 5 primary, San Diego voters will begin to see more political ads when watching television.
That was clear this month, when Nathan Fletcher purchased more than $110,000 in television spots. Until then, Fletcher was the only one of four mayoral candidates to run campaign ads on local stations. The barrage of television ads, and of course his decision to leave the GOP, seemed to pay off, vaulting him to the front of the pack.
And with a firm hold on last place, according to a SurveyUSA poll conducted by 10News, district attorney Bonnie Dumanis hopes to see some of the same results. In the coming weeks, Dumanis will run more than 150 television ads on two of San Diego's major stations.
After reviewing the public files at San Diego's five largest stations, we found that Dumanis plans to spend $82,901 on television ads to run from April 30 until the day of the primary.
As of April 13, Dumanis will shell out $38,126 to run 105 spots on CBS/8 starting on May 7 and ending June 5. During that same time, the district attorney will run 48 spots on KGTV, from April 30 to June 5, for $44,775.
--KGTV ABC contract -- KFMB CBS contract
http://sandiegoreader.com/users/photos/2012/apr/16/22952/
With only a little over a month and a half before the June 5 primary, San Diego voters will begin to see more political ads when watching television.
That was clear this month, when Nathan Fletcher purchased more than $110,000 in television spots. Until then, Fletcher was the only one of four mayoral candidates to run campaign ads on local stations. The barrage of television ads, and of course his decision to leave the GOP, seemed to pay off, vaulting him to the front of the pack.
And with a firm hold on last place, according to a SurveyUSA poll conducted by 10News, district attorney Bonnie Dumanis hopes to see some of the same results. In the coming weeks, Dumanis will run more than 150 television ads on two of San Diego's major stations.
After reviewing the public files at San Diego's five largest stations, we found that Dumanis plans to spend $82,901 on television ads to run from April 30 until the day of the primary.
As of April 13, Dumanis will shell out $38,126 to run 105 spots on CBS/8 starting on May 7 and ending June 5. During that same time, the district attorney will run 48 spots on KGTV, from April 30 to June 5, for $44,775.
--KGTV ABC contract -- KFMB CBS contract
http://sandiegoreader.com/users/photos/2012/apr/16/22952/