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San Diego hotel occupancy through August continues to pick up, according to the latest data from Smith Travel Research. Year-to-date through August, occupancy at local lodging places was 71.5%, up from 69.1% for the same period last year. However, San Diego's occupancy rate trails the 79.2% of San Francisco, 73.5% of Los Angeles, and 73.3% of Orange County. San Diego's average room rate of $128.12 trails San Francisco's $149.58, but tops LA's $124.19 and Orange County's $114.67. "August of 2011 was a good month for most of the California major markets," says La Jolla hotel guru Jerry Morrison.
San Diego hotel occupancy through August continues to pick up, according to the latest data from Smith Travel Research. Year-to-date through August, occupancy at local lodging places was 71.5%, up from 69.1% for the same period last year. However, San Diego's occupancy rate trails the 79.2% of San Francisco, 73.5% of Los Angeles, and 73.3% of Orange County. San Diego's average room rate of $128.12 trails San Francisco's $149.58, but tops LA's $124.19 and Orange County's $114.67. "August of 2011 was a good month for most of the California major markets," says La Jolla hotel guru Jerry Morrison.