Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

The Marines Are Looking for a Few Good Re-Tweets

Pugil sticks, close order drill, bayonet training, martial arts: all play crucial roles in the arduous training regimen of the United States Marine Corps.

Now comes another battlefield fraught with hazard: online social networking.

To meet this 21st century challenge, the Corps has issued a 42-page handbook entitlted "The Social Corps, the U.S.M.C. Social Media Principles," accompanied by an elaborate new website.

Much of the advice is familiar to veteran web surfers, with a military twist:

"With social communication, you essentially provide a permanent record of what you say — if you wouldn’t say it in front of a formation, don’t say it online."

And don't even think about WikiLeaks.

"Posting or disclosing internal Marine Corps documents or information that the Marine Corps has not officially released to the public is prohibited — period. This policy applies no matter how a Marine comes into possession of a document.

"Some examples of this information are: memos, e-mails, meeting notes, message traffic, white papers, public affairs guidance, pre-decisional materials, investigatory information, and, most importantly, classified information."

Playing politics online is also a sensitive area:

"The Marine Corps encourages Marines to carry out their obligations as citizens – this includes politics.

"However, there are limitations to your political activity. You can express your political views on public issues or political candidates online, but not as part of an organized communication campaign. If your communication identifies you as a Marine you should clearly state the opinions are yours.

"You cannot solicit votes for or against a party, candidate or cause.

"In addition, you cannot participate in any interview or discussion as an advocate for or against a party, candidate or cause."

Officers are warned, "It’s against federal law for commissioned officers to communicate contemptuous words against the President, Vice President, Secretary of Defense, Deputy Secretary of Defense, Secretary of the Navy, or Governor and Legislature of any state in which he or she is located or performing duty in."

The handbook is full of other handy tips, including how to set up official social networking sites, how to navigate Facebook, how to track YouTube hits, as well as how to maximize Twitter effects:

"Information on Twitter that people find interesting generates buzz. One of the ways Twitter users share content they find useful is by resending Tweets others have posted.

"Re-sending a Tweet is called Retweet.

"This process also increases other’s awareness of different communities, interests and popular trends online or in the news. Being retweeted or reciprocating other fellow Twitter user’s Tweets is one of the most important ways to achieve value on Twitter."

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Halloween opera style

Faust is the quintessential example

Pugil sticks, close order drill, bayonet training, martial arts: all play crucial roles in the arduous training regimen of the United States Marine Corps.

Now comes another battlefield fraught with hazard: online social networking.

To meet this 21st century challenge, the Corps has issued a 42-page handbook entitlted "The Social Corps, the U.S.M.C. Social Media Principles," accompanied by an elaborate new website.

Much of the advice is familiar to veteran web surfers, with a military twist:

"With social communication, you essentially provide a permanent record of what you say — if you wouldn’t say it in front of a formation, don’t say it online."

And don't even think about WikiLeaks.

"Posting or disclosing internal Marine Corps documents or information that the Marine Corps has not officially released to the public is prohibited — period. This policy applies no matter how a Marine comes into possession of a document.

"Some examples of this information are: memos, e-mails, meeting notes, message traffic, white papers, public affairs guidance, pre-decisional materials, investigatory information, and, most importantly, classified information."

Playing politics online is also a sensitive area:

"The Marine Corps encourages Marines to carry out their obligations as citizens – this includes politics.

"However, there are limitations to your political activity. You can express your political views on public issues or political candidates online, but not as part of an organized communication campaign. If your communication identifies you as a Marine you should clearly state the opinions are yours.

"You cannot solicit votes for or against a party, candidate or cause.

"In addition, you cannot participate in any interview or discussion as an advocate for or against a party, candidate or cause."

Officers are warned, "It’s against federal law for commissioned officers to communicate contemptuous words against the President, Vice President, Secretary of Defense, Deputy Secretary of Defense, Secretary of the Navy, or Governor and Legislature of any state in which he or she is located or performing duty in."

The handbook is full of other handy tips, including how to set up official social networking sites, how to navigate Facebook, how to track YouTube hits, as well as how to maximize Twitter effects:

"Information on Twitter that people find interesting generates buzz. One of the ways Twitter users share content they find useful is by resending Tweets others have posted.

"Re-sending a Tweet is called Retweet.

"This process also increases other’s awareness of different communities, interests and popular trends online or in the news. Being retweeted or reciprocating other fellow Twitter user’s Tweets is one of the most important ways to achieve value on Twitter."

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Social Media and Emailer Tool - Marketing 101

Next Article

Will tweet for food

Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader