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Expats Look To Improve Image of Baja

Ken Bell sees the impact that the decline in tourism to Mexico has had on the economy. As media reports of drug cartel violence increase, Bell has seen more businesses close near his home in Rosarito Beach, and he has seen more homes go on the market.

He is not the only expat from the U.S. to have noticed the change. The thousands of foreign residents living in Baja are just as aware.

In response, U.S. expatriates are working together to improve the image of Baja and change the dialogue from drug cartels back to lobster dinners, and uncrowded beaches.

On June 8 and 9, more than 70 U.S. expatriates met at the Rosarito Beach Hotel to discuss ways to promote Baja by providing accurate portrayals of everyday-life.

"The local residents suffer the economic repercussions of media representations, but our lifestyle is negatively affected as well," says Bell, one of three moderators at the first meeting of the Baja Image Committee.

Bell and the Baja Image Committee are not looking to "change the truth" but instead want to change the dialogue.

"All we advocate is more fairness and less sensationalism. The truth is that virtually all foreign residents live here comfortably."

"Does crime exist? Of course. Are we part of the drug cartel epic? Not directly. It is like a freeway that cuts through town. If an accident happens there, it doesn’t necessarily impact the residential neighborhood adjacent."

The committee plans to spread their message by posting activities on Facebook and other social media sites.

"We can’t speak for all of Mexico, although we believe the violence in Mexico takes place in only 5 percent of the country, certainly not Baja."

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Ken Bell sees the impact that the decline in tourism to Mexico has had on the economy. As media reports of drug cartel violence increase, Bell has seen more businesses close near his home in Rosarito Beach, and he has seen more homes go on the market.

He is not the only expat from the U.S. to have noticed the change. The thousands of foreign residents living in Baja are just as aware.

In response, U.S. expatriates are working together to improve the image of Baja and change the dialogue from drug cartels back to lobster dinners, and uncrowded beaches.

On June 8 and 9, more than 70 U.S. expatriates met at the Rosarito Beach Hotel to discuss ways to promote Baja by providing accurate portrayals of everyday-life.

"The local residents suffer the economic repercussions of media representations, but our lifestyle is negatively affected as well," says Bell, one of three moderators at the first meeting of the Baja Image Committee.

Bell and the Baja Image Committee are not looking to "change the truth" but instead want to change the dialogue.

"All we advocate is more fairness and less sensationalism. The truth is that virtually all foreign residents live here comfortably."

"Does crime exist? Of course. Are we part of the drug cartel epic? Not directly. It is like a freeway that cuts through town. If an accident happens there, it doesn’t necessarily impact the residential neighborhood adjacent."

The committee plans to spread their message by posting activities on Facebook and other social media sites.

"We can’t speak for all of Mexico, although we believe the violence in Mexico takes place in only 5 percent of the country, certainly not Baja."

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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