Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Is Baja Becoming an Extension of Southern California?

If you were to have visited Baja during the 1960s it would have looked completely different, comprised almost entirely of unpaved streets, one or two-story structures, especially in Rosarito Beach, and a handful of American expatriates living there full time along with a few thousand Mexicans. Rosarito Beach was not yet incorporated and officially still a part of Tijuana.

It experienced a slow but steady growth up to the ‘90s when in 1995 it was incorporated into the fifth municipality of Baja. There were a lot of small shops and restaurants, some hotels and about 700 rooms for the growing tourist population. When you drove through the town you knew you were in Mexico because that’s who mostly lived here – Mexicans. Most of the license plates were Mexican and people mostly spoke Spanish.

Flash forward to 2008. Paved streets for the most part, lots of tall buildings, mostly hotels and condominiums, lots of Americans living here, about 14,000 officially and who knows how many unofficially, most of the businesses speak some English and more than 2,500 hotel rooms now await tourists. And about half of the license plates are from California.

The big change is that most of the billboards are in English and American franchises are now common place in Rosarito. One of the first being MacDonald’s but they were soon followed by others such as Domino’s Pizza, Subway, Starbuck’s, AM/PM, Home Depot, Office Depot, there is a COSTCO in Tijuana and one in Ensenada with talk of one coming to Rosarito, and an Applebee’s and Wal*Mart are also on the way.

There is a Cineplex being built in the same complex that houses the Home Depot and the coming Applebee’s that will show English speaking American made movies. Rosarito got its first Ford dealership about a year ago and every week seems to bring something else American across the border. Many U.S. real estate companies, like ReMax and Prudential have set up shop on the Gold Coast of Baja, the region between Tijuana and Ensenada, to take advantage of the building boom that started in 2004. American title companies like Stewart Title have also opened offices and some U.S. banks now provide financing in Baja.

FRAO, the Foreign Residents Assistance Office was formed a few years ago to help foreigners, mainly Americans, get assistance in whatever they need. It’s the first office of its kind in Mexico and it has been received with open arms by the community. And there are several groups made up of expatriates who do volunteer work for the community such as Cruz Roja (Red Cross), the United Society of Baja California and the Flying Samaritans. It provides Americans a great way to get together and do something worthwhile at the same time.

Guadalupe Valley, Mexico’s answer to Napa Valley is only about an hour’s drive south of Rosarito and is known around the world for its award-winning wineries. All in all it’s getting to be very comfortable for Americans to be in Rosarito. More and more American baby boomers are buying second homes in Rosarito and many are planning to retire here one day. As increasingly more boomers follow suit, laws will more than likely change regarding healthcare issues and health insurance plans, especially Social Security, Medi-Cal and Medicare. When enough baby boomers decide to move to Baja, they will lobby the government to change its laws and then the only difference between Southern California and Baja will be in the name. Remember, if history has taught us anything it’s whatever the baby boomers want… they usually get.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

WAV College Church reminds kids that time is short

College is a formational time for decisions about belief

If you were to have visited Baja during the 1960s it would have looked completely different, comprised almost entirely of unpaved streets, one or two-story structures, especially in Rosarito Beach, and a handful of American expatriates living there full time along with a few thousand Mexicans. Rosarito Beach was not yet incorporated and officially still a part of Tijuana.

It experienced a slow but steady growth up to the ‘90s when in 1995 it was incorporated into the fifth municipality of Baja. There were a lot of small shops and restaurants, some hotels and about 700 rooms for the growing tourist population. When you drove through the town you knew you were in Mexico because that’s who mostly lived here – Mexicans. Most of the license plates were Mexican and people mostly spoke Spanish.

Flash forward to 2008. Paved streets for the most part, lots of tall buildings, mostly hotels and condominiums, lots of Americans living here, about 14,000 officially and who knows how many unofficially, most of the businesses speak some English and more than 2,500 hotel rooms now await tourists. And about half of the license plates are from California.

The big change is that most of the billboards are in English and American franchises are now common place in Rosarito. One of the first being MacDonald’s but they were soon followed by others such as Domino’s Pizza, Subway, Starbuck’s, AM/PM, Home Depot, Office Depot, there is a COSTCO in Tijuana and one in Ensenada with talk of one coming to Rosarito, and an Applebee’s and Wal*Mart are also on the way.

There is a Cineplex being built in the same complex that houses the Home Depot and the coming Applebee’s that will show English speaking American made movies. Rosarito got its first Ford dealership about a year ago and every week seems to bring something else American across the border. Many U.S. real estate companies, like ReMax and Prudential have set up shop on the Gold Coast of Baja, the region between Tijuana and Ensenada, to take advantage of the building boom that started in 2004. American title companies like Stewart Title have also opened offices and some U.S. banks now provide financing in Baja.

FRAO, the Foreign Residents Assistance Office was formed a few years ago to help foreigners, mainly Americans, get assistance in whatever they need. It’s the first office of its kind in Mexico and it has been received with open arms by the community. And there are several groups made up of expatriates who do volunteer work for the community such as Cruz Roja (Red Cross), the United Society of Baja California and the Flying Samaritans. It provides Americans a great way to get together and do something worthwhile at the same time.

Guadalupe Valley, Mexico’s answer to Napa Valley is only about an hour’s drive south of Rosarito and is known around the world for its award-winning wineries. All in all it’s getting to be very comfortable for Americans to be in Rosarito. More and more American baby boomers are buying second homes in Rosarito and many are planning to retire here one day. As increasingly more boomers follow suit, laws will more than likely change regarding healthcare issues and health insurance plans, especially Social Security, Medi-Cal and Medicare. When enough baby boomers decide to move to Baja, they will lobby the government to change its laws and then the only difference between Southern California and Baja will be in the name. Remember, if history has taught us anything it’s whatever the baby boomers want… they usually get.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

American ex-pats scared of deportation from Baja

No travel permit? You're outta here.
Next Article

The Beaches of Baja

Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader