Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Tupac Hologram @ Coachella Courtesy of Local Company

http://sandiegoreader.com/users/photos/2012/apr/18/23095/

Local firm AV Concepts are responsible for bringing Tupac back from the dead via hologram to perform with Dr. Dre and Snoop Dogg at the 2012 Coachella Music Festival.

The firm specializes in "immersive technology solutions," as a provider of video, audio, and staging services for corporate, convention, and entertainment events. They executed the technology and content behind the most anticipated performance at this year's Coachella Music Festival.

Over 100,000 fans witnessed the "return of Tupac" as a hologram performing on stage with Dre and Dogg, thanks to the combination of advanced projection technology and creative expertise. The production followed months of collaborative planning between Dre's production company and AV Concepts' creative and technical experts to design and engineer the special effect.

"This show was by far one of the most exciting yet challenging projects we have ever worked on," says Nick Smith, President of AV Concepts. "A highly choreographed, live, outdoor holographic production of this magnitude with hundreds of thousands of people watching gave us the added incentive, and pressure, to deliver."

The holographic effect was achieved by utilizing the Eyeliner(TM) display technology, along with a custom rigging to deliver the perceived 3-dimensional life-sized holographic illusion. AV Concepts partnered with Digital Domain Productions to shoot videos and deliver the life-like imagery that were critical to the success of the performance.

AV Concepts' success in Coachella comes on the heels of highly acclaimed projection mapping projects for Chris Brown at the Grammys and the American Music Awards. These events utilized the company's proprietary Liquid Scenic server to deliver uncompressed HD video which can be projected as holograms in an entertainment setting or as 3D imagery on building exteriors, interior walls, stage sets, and other structures.

http://sandiegoreader.com/users/photos/2012/apr/18/23103/

According to a company press release, "AV Concepts is an inspired place where creative and technology converge. For 24 years AV Concepts has been a full-service supplier of video, audio, lighting and technical services, driving innovation to a new level for brands, professional meetings and corporate events. With a team of over 100 employees supporting 500+ annual events across North America, AV Concepts has been recognized as an industry leader who delivers exceptional quality, ideas and client satisfaction."

http://sandiegoreader.com/users/photos/2012/apr/18/23094/

http://www.youtube.com/watch?v=ajVGIRsKXdo

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Dia de los Muertos Celebration, Love Thy Neighbor(Hood): Food & Art Exploration

Events November 2-November 6, 2024
Next Article

Wild Wild Wets, Todo Mundo, Creepy Creeps, Laura Cantrell, Graham Nancarrow

Rock, Latin reggae, and country music in Little Italy, Oceanside, Carlsbad, Harbor Island

http://sandiegoreader.com/users/photos/2012/apr/18/23095/

Local firm AV Concepts are responsible for bringing Tupac back from the dead via hologram to perform with Dr. Dre and Snoop Dogg at the 2012 Coachella Music Festival.

The firm specializes in "immersive technology solutions," as a provider of video, audio, and staging services for corporate, convention, and entertainment events. They executed the technology and content behind the most anticipated performance at this year's Coachella Music Festival.

Over 100,000 fans witnessed the "return of Tupac" as a hologram performing on stage with Dre and Dogg, thanks to the combination of advanced projection technology and creative expertise. The production followed months of collaborative planning between Dre's production company and AV Concepts' creative and technical experts to design and engineer the special effect.

"This show was by far one of the most exciting yet challenging projects we have ever worked on," says Nick Smith, President of AV Concepts. "A highly choreographed, live, outdoor holographic production of this magnitude with hundreds of thousands of people watching gave us the added incentive, and pressure, to deliver."

The holographic effect was achieved by utilizing the Eyeliner(TM) display technology, along with a custom rigging to deliver the perceived 3-dimensional life-sized holographic illusion. AV Concepts partnered with Digital Domain Productions to shoot videos and deliver the life-like imagery that were critical to the success of the performance.

AV Concepts' success in Coachella comes on the heels of highly acclaimed projection mapping projects for Chris Brown at the Grammys and the American Music Awards. These events utilized the company's proprietary Liquid Scenic server to deliver uncompressed HD video which can be projected as holograms in an entertainment setting or as 3D imagery on building exteriors, interior walls, stage sets, and other structures.

http://sandiegoreader.com/users/photos/2012/apr/18/23103/

According to a company press release, "AV Concepts is an inspired place where creative and technology converge. For 24 years AV Concepts has been a full-service supplier of video, audio, lighting and technical services, driving innovation to a new level for brands, professional meetings and corporate events. With a team of over 100 employees supporting 500+ annual events across North America, AV Concepts has been recognized as an industry leader who delivers exceptional quality, ideas and client satisfaction."

http://sandiegoreader.com/users/photos/2012/apr/18/23094/

http://www.youtube.com/watch?v=ajVGIRsKXdo

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Gelato at Pappalecco Hillcrest

Next Article

Revolt Summer Surf

Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader