Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

La Mesa: the Jewel of East County.

I've been in East County Denial for the past 6 years. You see, I moved to La Mesa from Lakeside (the heart of E.C.).With those gained 12 westward miles, I wanted to believe I could dismiss the East for good. With much regret, I finally accept the fact if I still find myself in a 24 hour Wal-Mart on a Saturday night, then I might as well still live in Lakeside.

Over the past 6 years, I've shaken off plenty of the E.C. dust. No longer is my hair half platinum and half black, nor is my face 2 shades lighter than the rest of my body due to MAC Studio Fix and Hollywood Tans. Furthermore, my dreams of lifted trucks and tribal tattoos have long been laid to rest. I'd like to think my tastes are more refined, more North Park, if you will. So, as I walk down La Mesa Boulevard in skinny jeans, listening to some band that I'd announce but for fear of them selling-out, I smile and try to ignore the bros drinking margaritas at Por Favor.

La Mesa really is bursting with culture. On any given weekday, there is an Open Mic Night. I’ve never personally attended, but my Dad gives good reports. Within a one-mile radius, I can enjoy a global-culinary tour: Trolley Stop Deli for mean pastrami; Tamarind Thai for tear-worthy yellow curry; Filiberto’s for 24 hour breakfast burritos. The night life has come along way, too. First, we got Hoffer’s, whose ambient-misgivings are only forgiven because of the better-than-BJs beer selection. None of these things, however, led me to believe I was out of East County more than the Riviera Supper Club.

When the Riviera was just a rumor, it seemed too good to be true: a hipster haunt in the 91941?! Absurd and beautiful all at once, like restaurant Dadaism. Then one night, I was driving down University Avenue and all my knocking on wood paid off, The Riv's neon was bright, they were open for business. Suddenly, all the cool hipster kinds were in my hood! I even rubbed elbows with Lloyd Russell at the grill! Better still, I could get drunk and walk home... oh, who I am kidding, I've never walked up that beast of a hill!

I was finally getting comfortable telling strangers, “I live in La Mesa” when I found myself at the 24 hour Wal-Mart not once, not twice, but three times in the same month! All on Saturday nights, no less. For the record, each time I was searching for essentials like an E.T. look-alike stuffed animal and It’s Always Sunny in Philadelphia season 4. Anyway, it was on these shopping trips I realized my beloved La Mesa was not any better than my loathed Lakeside. Standing in line with my fellow East Countyers, my inflated hipster ego burst. I looked down at my stupid American Apparel zip-up and thought, “Who am I kidding?!” Once East County, always East County

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Ramona musicians seek solution for outdoor playing at wineries

Ambient artists aren’t trying to put AC/DC in anyone’s backyard
Next Article

Last plane out of Seoul, 1950

Memories of a daring escape at the start of a war

I've been in East County Denial for the past 6 years. You see, I moved to La Mesa from Lakeside (the heart of E.C.).With those gained 12 westward miles, I wanted to believe I could dismiss the East for good. With much regret, I finally accept the fact if I still find myself in a 24 hour Wal-Mart on a Saturday night, then I might as well still live in Lakeside.

Over the past 6 years, I've shaken off plenty of the E.C. dust. No longer is my hair half platinum and half black, nor is my face 2 shades lighter than the rest of my body due to MAC Studio Fix and Hollywood Tans. Furthermore, my dreams of lifted trucks and tribal tattoos have long been laid to rest. I'd like to think my tastes are more refined, more North Park, if you will. So, as I walk down La Mesa Boulevard in skinny jeans, listening to some band that I'd announce but for fear of them selling-out, I smile and try to ignore the bros drinking margaritas at Por Favor.

La Mesa really is bursting with culture. On any given weekday, there is an Open Mic Night. I’ve never personally attended, but my Dad gives good reports. Within a one-mile radius, I can enjoy a global-culinary tour: Trolley Stop Deli for mean pastrami; Tamarind Thai for tear-worthy yellow curry; Filiberto’s for 24 hour breakfast burritos. The night life has come along way, too. First, we got Hoffer’s, whose ambient-misgivings are only forgiven because of the better-than-BJs beer selection. None of these things, however, led me to believe I was out of East County more than the Riviera Supper Club.

When the Riviera was just a rumor, it seemed too good to be true: a hipster haunt in the 91941?! Absurd and beautiful all at once, like restaurant Dadaism. Then one night, I was driving down University Avenue and all my knocking on wood paid off, The Riv's neon was bright, they were open for business. Suddenly, all the cool hipster kinds were in my hood! I even rubbed elbows with Lloyd Russell at the grill! Better still, I could get drunk and walk home... oh, who I am kidding, I've never walked up that beast of a hill!

I was finally getting comfortable telling strangers, “I live in La Mesa” when I found myself at the 24 hour Wal-Mart not once, not twice, but three times in the same month! All on Saturday nights, no less. For the record, each time I was searching for essentials like an E.T. look-alike stuffed animal and It’s Always Sunny in Philadelphia season 4. Anyway, it was on these shopping trips I realized my beloved La Mesa was not any better than my loathed Lakeside. Standing in line with my fellow East Countyers, my inflated hipster ego burst. I looked down at my stupid American Apparel zip-up and thought, “Who am I kidding?!” Once East County, always East County

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Take 8-East for Low-Cost Luxury

East County hides subdued millionaires
Next Article

Come See Me Today

Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader