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Union-Tribune Circulation Continues Falling; North County Times Edges Up

Union-Tribune circulation fell for the six months ended Sept. 30, according to data released this morning (Oct. 25) by the Audit Bureau of Circulations. North County Times was one of the few papers going up. According to Dow Jones, average weekday circulation for 635 U.S. dailies dropped 5% in the period. But the decline had been 8.7% for the six months ended March 31 and 11% through Sept. 30, 2009, so the rate of decline appears to be receding, although newspaper circulation has been dropping for decades. Sunday circulation was down 4.5% in the most recent period. The drop of the last six months is attributed to weak advertising and competition from digital technologies.

Union-Tribune Sunday circulation dropped to 286,518 from 309,573 for the same period of the prior year. Monday-Friday was 224,761 versus 242,693 a year earlier. North County Times Sunday circulation for the period ended last month was 71,290, up from 71,082 in a year ago. Monday-Friday was 69,991, up from the previous year's 69,560.

Orange County Register slipped to 265,343 from 288,174 Sunday and to 182,391 from 212,293 Monday-Friday a year earlier. Los Angeles Times dropped to 901,119 Sunday from 983,702 a year earlier and to 600,449 Monday-Friday from 657,467 for the same period a year earlier.

The Wall Street Journal remained the largest newspaper by weekday circulation with a 1.8% gain to 2.1 million copies from a year earlier. That includes online subscribers, who are charged. USA Today, which was displaced in first by the Journal last year, remained in second place with a 3.7% decline to 1.8 million.

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Union-Tribune circulation fell for the six months ended Sept. 30, according to data released this morning (Oct. 25) by the Audit Bureau of Circulations. North County Times was one of the few papers going up. According to Dow Jones, average weekday circulation for 635 U.S. dailies dropped 5% in the period. But the decline had been 8.7% for the six months ended March 31 and 11% through Sept. 30, 2009, so the rate of decline appears to be receding, although newspaper circulation has been dropping for decades. Sunday circulation was down 4.5% in the most recent period. The drop of the last six months is attributed to weak advertising and competition from digital technologies.

Union-Tribune Sunday circulation dropped to 286,518 from 309,573 for the same period of the prior year. Monday-Friday was 224,761 versus 242,693 a year earlier. North County Times Sunday circulation for the period ended last month was 71,290, up from 71,082 in a year ago. Monday-Friday was 69,991, up from the previous year's 69,560.

Orange County Register slipped to 265,343 from 288,174 Sunday and to 182,391 from 212,293 Monday-Friday a year earlier. Los Angeles Times dropped to 901,119 Sunday from 983,702 a year earlier and to 600,449 Monday-Friday from 657,467 for the same period a year earlier.

The Wall Street Journal remained the largest newspaper by weekday circulation with a 1.8% gain to 2.1 million copies from a year earlier. That includes online subscribers, who are charged. USA Today, which was displaced in first by the Journal last year, remained in second place with a 3.7% decline to 1.8 million.

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U-T Circulation Continues Fall. Ditto for Other Southern California Dailies

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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