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Last September, radio station KFWB/980 AM in Los Angeles flipped from a news to a news-talk format. Former San Diego Mayor Roger Hedgecock's talk show was slotted in and hyped for the 3 p.m. to 6 p.m important drive time. Hedgecock was also chosen to contribute frequently in the 6 to 9 a.m. slot. Today (Jan. 11), Hedgecock was off the air. It was reported Friday in the Orange County Register. It's the first major change for the station's new format. "I said in the beginning I wasn't sure if Roger Hedgecock would work, but we gave it a try and it never gained any traction," said Ed Krampf, senior vice president and market manager of CBS Radio Los Angeles. Hedgecock has a syndicated talk show and is still on KOGO-AM in San Diego.
Last September, radio station KFWB/980 AM in Los Angeles flipped from a news to a news-talk format. Former San Diego Mayor Roger Hedgecock's talk show was slotted in and hyped for the 3 p.m. to 6 p.m important drive time. Hedgecock was also chosen to contribute frequently in the 6 to 9 a.m. slot. Today (Jan. 11), Hedgecock was off the air. It was reported Friday in the Orange County Register. It's the first major change for the station's new format. "I said in the beginning I wasn't sure if Roger Hedgecock would work, but we gave it a try and it never gained any traction," said Ed Krampf, senior vice president and market manager of CBS Radio Los Angeles. Hedgecock has a syndicated talk show and is still on KOGO-AM in San Diego.