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For years, the Union-Tribune in its house organ, Inside Edition, gave employees an update on circulation. But as circulation declined sharply, the newspaper stopped the practice in its December edition, as reported on this blog. Now, in its January edition, the paper is telling employees of "audience reach," an often-subjective estimation of the total audience, including pass-around circulation. This month, the U-T is telling employees that it has late-week circulation of 309,819, translating into 675,000 readers. (For the full week, daily circulation is 269,819, according to Audit Bureau of Circulations data for the six months ended in September.) Sunday circulation is 309,819 (accurate according to ABC numbers), translating into 928,000 readers (if you believe estimates). SignOnSanDiego.com has 3 million unique users in a typical month, claims the U-T.
For years, the Union-Tribune in its house organ, Inside Edition, gave employees an update on circulation. But as circulation declined sharply, the newspaper stopped the practice in its December edition, as reported on this blog. Now, in its January edition, the paper is telling employees of "audience reach," an often-subjective estimation of the total audience, including pass-around circulation. This month, the U-T is telling employees that it has late-week circulation of 309,819, translating into 675,000 readers. (For the full week, daily circulation is 269,819, according to Audit Bureau of Circulations data for the six months ended in September.) Sunday circulation is 309,819 (accurate according to ABC numbers), translating into 928,000 readers (if you believe estimates). SignOnSanDiego.com has 3 million unique users in a typical month, claims the U-T.