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Recession Hitting San Diego's Superrich; Some Socialites Wearing the Same Gown Twice; Jewel Ball Doesn't Sell Out

The bear market and economic downturn are taking their toll on San Diego's Beautiful People, reports Margo Schwab, who covers the social scene through "The Social Diary.com." Says Schwab, "Events that always sell out are not. Auction items are less grand, and frankly, some of the rich are wearing the same gown twice! All I have to say is 'Welcome to the real world. Even Princess Diana wore her gowns more than once.'" One prominent socialite, unable to meet the mortgage, asked Margo for a loan. There is "a lot less talk of big trips to Europe. Rentals from the [La Jolla Beach & Tennis Club], always booked with a waiting list at this time, have signs up for vacancies." The recent Jewel Ball did not sell out -- the first time since the early 1990s, in her memory. "Two years ago it was sold out six months in advance. A number of socials are apparently not doing well on the financial front." Finally, "At the resale shop called Encore where Chanel, etc. can be bought, I was told by a salesperson that there is more inventory coming in from people. I have also heard that a lot of people are selling some of their excess jewelry."

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The bear market and economic downturn are taking their toll on San Diego's Beautiful People, reports Margo Schwab, who covers the social scene through "The Social Diary.com." Says Schwab, "Events that always sell out are not. Auction items are less grand, and frankly, some of the rich are wearing the same gown twice! All I have to say is 'Welcome to the real world. Even Princess Diana wore her gowns more than once.'" One prominent socialite, unable to meet the mortgage, asked Margo for a loan. There is "a lot less talk of big trips to Europe. Rentals from the [La Jolla Beach & Tennis Club], always booked with a waiting list at this time, have signs up for vacancies." The recent Jewel Ball did not sell out -- the first time since the early 1990s, in her memory. "Two years ago it was sold out six months in advance. A number of socials are apparently not doing well on the financial front." Finally, "At the resale shop called Encore where Chanel, etc. can be bought, I was told by a salesperson that there is more inventory coming in from people. I have also heard that a lot of people are selling some of their excess jewelry."

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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