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Circulation at the Union-Tribune and North County Times continues to drop, but other Southern California dailies are doing worse, according to Audit Bureau of Circulations data for the first six months of 2008 released this morning (April 28, 2008). The Union-Tribune's Monday-Friday circulation dropped 2.59 percent to 288,669. That was less than the national average of a 3.5 percent decline. However, Sunday circulation dropped 5.6 percent to 355,537, worse than the national average of a 4.5 percent decline. Circulation at the North County Times dropped 4.6 percent both Sunday and Monday-Friday, to 91,627 and 91,212, respectively. The U-T's daily circulation ranks it 24th among U.S. dailies; San Diego county is the nation's 17th largest metropolitan market. (The first two papers on that list, USA Today and the Wall Street Journal, are national.) The Orange County Register and LA Times did poorly. The Register's Monday-Friday circulation plunged 11.9 percent to 250,724. Sunday dropped 5.3 percent to 311,982. LA Times Monday-Friday circulation dropped 5.1 percent to 773,884. Sunday dropped 6 percent to 1,101,981.
Circulation at the Union-Tribune and North County Times continues to drop, but other Southern California dailies are doing worse, according to Audit Bureau of Circulations data for the first six months of 2008 released this morning (April 28, 2008). The Union-Tribune's Monday-Friday circulation dropped 2.59 percent to 288,669. That was less than the national average of a 3.5 percent decline. However, Sunday circulation dropped 5.6 percent to 355,537, worse than the national average of a 4.5 percent decline. Circulation at the North County Times dropped 4.6 percent both Sunday and Monday-Friday, to 91,627 and 91,212, respectively. The U-T's daily circulation ranks it 24th among U.S. dailies; San Diego county is the nation's 17th largest metropolitan market. (The first two papers on that list, USA Today and the Wall Street Journal, are national.) The Orange County Register and LA Times did poorly. The Register's Monday-Friday circulation plunged 11.9 percent to 250,724. Sunday dropped 5.3 percent to 311,982. LA Times Monday-Friday circulation dropped 5.1 percent to 773,884. Sunday dropped 6 percent to 1,101,981.