Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Ethiopia, San Diego, Part Two: Awash Market

Secret restaurant in the back of a North Park market has good food, dingy vibe.

For the second phase of my comprehensive Ethiopian excursion, I called upon a friend who claims expertise in these matters. She swore up and down that Awash Market (2884 El Cajon Boulevard, 619-282-8280) was the place to go.

“Atmosphere 1, food 9,” she said.

http://sandiegoreader.com/users/photos/2013/may/30/46532/

I see now what she meant! The first layer of Awash is a market, clearly catering to the local Ethiopian community, which is sizeable enough to support a series of small stores and restaurants all over uptown. Baked and bagged injera lay on a rolling rack, available for customers to bring home.

I made my way past coolers filled with Gatorade and Ethiopian beer. There was a deli case loaded with pint-sized containers of sauce and clarified butter. On a rack, all the spices necessary to prepare the stews and braises of Ethiopian food. Finally, storage for bag upon bag of flour, stacked haphazardly in the corner.

http://sandiegoreader.com/users/photos/2013/may/30/46533/

Only after navigating the depths of the store did I get into the “restaurant.” It was little more than an undecorated room with a handful of tables and a television broadcasting Mexican Sportscenter. A few little fruit flies buzzed about.

http://sandiegoreader.com/users/photos/2013/may/30/46534/

It made Red Sea look like the Ritz Carlton.

Atmosphere level 1. Maybe even negative 1.

But then there was the food. I lucked out and my friend, as I was about four minutes late, had a plate of vegetable wot (stews) and plenty of injera waiting for me. There was some atakilt (stewed cabbage and carrots) on the plate as well and plenty of mitmita (a spice mix of chillis, cardamom, and salt) to sprinkle on everything.

The food outpaced the decor. At least level 7, maybe higher! The injera was deliciously fluffy and the stewed vegetables had all been deeply spiced and cooked until the flavors harmonized properly. The restaurant even brews their own tej, a deceptively sweet honey wine of indeterminate alcohol content.

For a bottle of tej and a huge plate of food, I paid about $18, which fed two people well. That’s cheap. It was a little confusing, since the woman who was serving tables was only partially available (I honestly don’t know where she went most of the time). Also, you don’t get a check at Awash. You go up to the convenience store and pay there. If you want to leave a tip, they give you some cash back from your credit card and you can run back to the restau and leave it on the table. That’s some serious “ain’t nobody got time for that!” territory, but that’s part of Awash’s charm. If you want to see the meaning of “hole-in-the-wall,” look no further.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Reader writer Chris Ahrens tells the story of Windansea

The shack is a landmark declaring, “The best break in the area is out there.”

For the second phase of my comprehensive Ethiopian excursion, I called upon a friend who claims expertise in these matters. She swore up and down that Awash Market (2884 El Cajon Boulevard, 619-282-8280) was the place to go.

“Atmosphere 1, food 9,” she said.

http://sandiegoreader.com/users/photos/2013/may/30/46532/

I see now what she meant! The first layer of Awash is a market, clearly catering to the local Ethiopian community, which is sizeable enough to support a series of small stores and restaurants all over uptown. Baked and bagged injera lay on a rolling rack, available for customers to bring home.

I made my way past coolers filled with Gatorade and Ethiopian beer. There was a deli case loaded with pint-sized containers of sauce and clarified butter. On a rack, all the spices necessary to prepare the stews and braises of Ethiopian food. Finally, storage for bag upon bag of flour, stacked haphazardly in the corner.

http://sandiegoreader.com/users/photos/2013/may/30/46533/

Only after navigating the depths of the store did I get into the “restaurant.” It was little more than an undecorated room with a handful of tables and a television broadcasting Mexican Sportscenter. A few little fruit flies buzzed about.

http://sandiegoreader.com/users/photos/2013/may/30/46534/

It made Red Sea look like the Ritz Carlton.

Atmosphere level 1. Maybe even negative 1.

But then there was the food. I lucked out and my friend, as I was about four minutes late, had a plate of vegetable wot (stews) and plenty of injera waiting for me. There was some atakilt (stewed cabbage and carrots) on the plate as well and plenty of mitmita (a spice mix of chillis, cardamom, and salt) to sprinkle on everything.

The food outpaced the decor. At least level 7, maybe higher! The injera was deliciously fluffy and the stewed vegetables had all been deeply spiced and cooked until the flavors harmonized properly. The restaurant even brews their own tej, a deceptively sweet honey wine of indeterminate alcohol content.

For a bottle of tej and a huge plate of food, I paid about $18, which fed two people well. That’s cheap. It was a little confusing, since the woman who was serving tables was only partially available (I honestly don’t know where she went most of the time). Also, you don’t get a check at Awash. You go up to the convenience store and pay there. If you want to leave a tip, they give you some cash back from your credit card and you can run back to the restau and leave it on the table. That’s some serious “ain’t nobody got time for that!” territory, but that’s part of Awash’s charm. If you want to see the meaning of “hole-in-the-wall,” look no further.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Comicon: This place rings my bell

Next Article

Ethiopia, San Diego, Part Five: Asmara

Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader