Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Bad Ass: badass?

Coffee franchise stacks up reasonably well against the best

Franchises and chains always tip their hand early. I actually think it has something to do with the way the design is free of error. It always seems like the place is laid out with an overarching vision that makes everything sync up perfectly, from the menu boards to the tables to the little caddies that hold condiments and stuff. It looks tailor-made. Curiously, the same could be said of very nice restaurants, where chic design firms plan out every detail of the dining room before construction begins and everything looks one-of-a-kind, but I’m pretty sure Bad Ass Coffee fits into the former category.

I had never seen the store before, probably because it is up in Rancho Penasquitos where I seldom find myself, but I’m always into checking out a new coffee shop, franchise or otherwise. I learned that the next nearest one in California is in Rancho Cucamonga. There are franchises all over the country, but they are very spread out. It has a cute, Hawaiian theme, allegedly paying homage to the bellowing donkeys of the Big Island’s coffee industry. Evoking the legends of some bad asses to imply that your coffee is truly badass.

I see what you did there!

Snark aside, Bad Ass Coffee is legit. The java is good. It’s strongly brewed, bold in flavor, but still very smooth. Better than ‘Bucks or low-grade indie coffee house brew, but not as good as the rad places like the Collective or the Art of Espresso. It’s also cheap. I bought a cup of coffee and a couple (OK but not great) cookies for under $3. It doesn’t take a mathematician to figure out that paying less for your daily coffee generates staggering savings in a very short time. Don’t go expecting a cup of Kona coffee, however, because even the “Hawaiian blend” has only 10% Hawaiian coffee in it. The company doesn’t hide the fact, I just don’t want to raise any false hopes.

I'm not super into sugary, iced coffee drinks, but I had to give it up for the extensive set of flavors and combos that Bad Ass offered. Not really for me, but

Another admirable gesture was the little sink by the cream and sugar station. “Liquids,” read the label. It was obviously for pouring off excess coffee, rather than into the trash or a pan, and I have to say that it strongly appealed to my sense of “doing things properly.” Kudos.

http://sandiegoreader.com/users/photos/2012/nov/21/35810/

Last point of advantage for Bad Ass: they have a drive-thru window. Quite the godsend for people on the go, I’m sure.

9878 Carmel Mountain Road
858-240-7077

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Reader writer Chris Ahrens tells the story of Windansea

The shack is a landmark declaring, “The best break in the area is out there.”
Next Article

Two poems for Christmas by Joseph Brodsky

Star of the Nativity and Nativity Poem

Franchises and chains always tip their hand early. I actually think it has something to do with the way the design is free of error. It always seems like the place is laid out with an overarching vision that makes everything sync up perfectly, from the menu boards to the tables to the little caddies that hold condiments and stuff. It looks tailor-made. Curiously, the same could be said of very nice restaurants, where chic design firms plan out every detail of the dining room before construction begins and everything looks one-of-a-kind, but I’m pretty sure Bad Ass Coffee fits into the former category.

I had never seen the store before, probably because it is up in Rancho Penasquitos where I seldom find myself, but I’m always into checking out a new coffee shop, franchise or otherwise. I learned that the next nearest one in California is in Rancho Cucamonga. There are franchises all over the country, but they are very spread out. It has a cute, Hawaiian theme, allegedly paying homage to the bellowing donkeys of the Big Island’s coffee industry. Evoking the legends of some bad asses to imply that your coffee is truly badass.

I see what you did there!

Snark aside, Bad Ass Coffee is legit. The java is good. It’s strongly brewed, bold in flavor, but still very smooth. Better than ‘Bucks or low-grade indie coffee house brew, but not as good as the rad places like the Collective or the Art of Espresso. It’s also cheap. I bought a cup of coffee and a couple (OK but not great) cookies for under $3. It doesn’t take a mathematician to figure out that paying less for your daily coffee generates staggering savings in a very short time. Don’t go expecting a cup of Kona coffee, however, because even the “Hawaiian blend” has only 10% Hawaiian coffee in it. The company doesn’t hide the fact, I just don’t want to raise any false hopes.

I'm not super into sugary, iced coffee drinks, but I had to give it up for the extensive set of flavors and combos that Bad Ass offered. Not really for me, but

Another admirable gesture was the little sink by the cream and sugar station. “Liquids,” read the label. It was obviously for pouring off excess coffee, rather than into the trash or a pan, and I have to say that it strongly appealed to my sense of “doing things properly.” Kudos.

http://sandiegoreader.com/users/photos/2012/nov/21/35810/

Last point of advantage for Bad Ass: they have a drive-thru window. Quite the godsend for people on the go, I’m sure.

9878 Carmel Mountain Road
858-240-7077

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

At last, a cold-brew coffee with zing and no sting

“We recommend a proportion of two parts coffee to one part water.”
Next Article

Mignon Pho + Grill

Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader