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Fish Fetish - Frutas

As an expression of gratitude for a wild upbringing, every Friday morning my partner Heather takes her childhood Nana to get her hair done, followed by a weekly brunch. This usually takes place at Frutas in Chula Vista, where I am a sucker for the Salmon Tortas.

We usually split this avocado-filled, Mexican-style, fish sandwich in half. I have to take the jalapeños out of my side, though, since I'm a wimp when it comes to spicy food. I have to say, the texture of the torta bread and salmon are in perfect harmony with the flavor of fresh avocados, onion, tomato, and mayo — it's a synesthesia between the senses of taste and touch. And the $6.25 price is more than fair, based on the size of this thing.

So Frutas has been in business for ten years and has recently opened a new location in National City based on its success. They specialize in fresh fruit juices and smoothies, with soy and lactose-free options. It's kind of a unique regional-hybrid with a menu offering traditional Mexican liquados, mixed with a bit of Jamba Juice aesthetics, and a focus on healthy eats. They even have a drink called Raise the Dead, which consists of oranges, carrots, beets, celery, lemon, and salt — where the theme seems to be Dia de los Muertos and hangovers.

There are no burritos or tacos — instead, we're talking salads, sandwiches, and tortas. Whereas many taquerias don't offer fish or veggie tortas (on their menus, at least), Frutas has a choice between tuna, crab, veggie, or salmon tortas, in addition to the meat options.

Surprisingly, Nana, who is hard to please in her 70s, loves Frutas!

Frutas

616 Broadway Chula Vista, CA 91910

Open Monday - Saturday 7AM to 9PM, Sunday 7AM to 8PM

Parking in front

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As an expression of gratitude for a wild upbringing, every Friday morning my partner Heather takes her childhood Nana to get her hair done, followed by a weekly brunch. This usually takes place at Frutas in Chula Vista, where I am a sucker for the Salmon Tortas.

We usually split this avocado-filled, Mexican-style, fish sandwich in half. I have to take the jalapeños out of my side, though, since I'm a wimp when it comes to spicy food. I have to say, the texture of the torta bread and salmon are in perfect harmony with the flavor of fresh avocados, onion, tomato, and mayo — it's a synesthesia between the senses of taste and touch. And the $6.25 price is more than fair, based on the size of this thing.

So Frutas has been in business for ten years and has recently opened a new location in National City based on its success. They specialize in fresh fruit juices and smoothies, with soy and lactose-free options. It's kind of a unique regional-hybrid with a menu offering traditional Mexican liquados, mixed with a bit of Jamba Juice aesthetics, and a focus on healthy eats. They even have a drink called Raise the Dead, which consists of oranges, carrots, beets, celery, lemon, and salt — where the theme seems to be Dia de los Muertos and hangovers.

There are no burritos or tacos — instead, we're talking salads, sandwiches, and tortas. Whereas many taquerias don't offer fish or veggie tortas (on their menus, at least), Frutas has a choice between tuna, crab, veggie, or salmon tortas, in addition to the meat options.

Surprisingly, Nana, who is hard to please in her 70s, loves Frutas!

Frutas

616 Broadway Chula Vista, CA 91910

Open Monday - Saturday 7AM to 9PM, Sunday 7AM to 8PM

Parking in front

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Fish Fetish - PB Fish Shop

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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