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Some may think a company rather high on itself to pen a meticulously detailed tome all about itself, but c’mon, given Stone Brewing Company’s reputation for healthy ego and self-promotion, surely nobody’s surprised to learn they’ve released such a book. To their credit, theirs is a story that’s worth telling and worthy of interest. It will, of course, appeal to craft beer enthusiasts, but entrepreneurs and fans of stories about underdogs rising to the top will also enjoy the company’s leap into the literary world.
Titled The Craft of Stone Brewing Co.: Liquid Lore, Epic Recipes, and Unabashed Arrogance, it’s a work that took cofounders Greg Koch and Steve Wagner and co-author Randy Clemens roughly 20 months to complete. That’s over a month for each of the 15 years that’s covered in the historic component of the book. It’s no wonder, considering most of that is issued via direct quotes from Koch, Wagner and a myriad of other Stone characters and conspirators. The result is an easy read that’s conversational in nature and brings forth a great deal more humility than those familiar with Stone and its brash, arrogant ways would expect.
The book also includes tales and recipes from Stone Brewing World Bistro and Gardens, beer facts both basic and advanced, as well as homebrewing recipes for standards like Stone Pale Ale, Stone Levitation Ale and Stone Smoked Porter as well as rare beers that are easier to make on your own than procure, like the company’s anniversary ales and specialty releases.
The book hits shelves on September 27. That night, the book will also be for sale at the aforementioned restaurant, where its authors will be signing copies. Stone Brewing World Bistro and Gardens is located at 1999 Citracado Parkway in Escondido.
Some may think a company rather high on itself to pen a meticulously detailed tome all about itself, but c’mon, given Stone Brewing Company’s reputation for healthy ego and self-promotion, surely nobody’s surprised to learn they’ve released such a book. To their credit, theirs is a story that’s worth telling and worthy of interest. It will, of course, appeal to craft beer enthusiasts, but entrepreneurs and fans of stories about underdogs rising to the top will also enjoy the company’s leap into the literary world.
Titled The Craft of Stone Brewing Co.: Liquid Lore, Epic Recipes, and Unabashed Arrogance, it’s a work that took cofounders Greg Koch and Steve Wagner and co-author Randy Clemens roughly 20 months to complete. That’s over a month for each of the 15 years that’s covered in the historic component of the book. It’s no wonder, considering most of that is issued via direct quotes from Koch, Wagner and a myriad of other Stone characters and conspirators. The result is an easy read that’s conversational in nature and brings forth a great deal more humility than those familiar with Stone and its brash, arrogant ways would expect.
The book also includes tales and recipes from Stone Brewing World Bistro and Gardens, beer facts both basic and advanced, as well as homebrewing recipes for standards like Stone Pale Ale, Stone Levitation Ale and Stone Smoked Porter as well as rare beers that are easier to make on your own than procure, like the company’s anniversary ales and specialty releases.
The book hits shelves on September 27. That night, the book will also be for sale at the aforementioned restaurant, where its authors will be signing copies. Stone Brewing World Bistro and Gardens is located at 1999 Citracado Parkway in Escondido.