Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

McDonald's of Manila

What's the McDonald's of Manila?

Luwee knows. He's waiting to take my order here at Jollibee (1401 E. Plaza Boulevard, National City), the Filipino fast-food eatery that has created almost 2000 outlets worldwide, including subsidiaries. They were a two-store ice cream place in Manila in 1975.

Luwee

So I guess you could call this Filipino mall food. Jollibee also has outlets in Westfield Plaza, Bonita, and Mira Mesa (8118 E. Mira Mesa Boulevard). Not surprising: Filipino-Americans are almost ten percent of San Diego's population. But what I'm noticing is lots of burger and spaghetti dishes on the menu. "Something Filipino?" I ask Luwee.

"Rice with fish or pancit palabok -- pancit noodles with shrimp," he says.

I take the pancit. With a nice pineapple drink, it comes to $7.24 plus tax. It's an orange swirl of noodles with a fishy aroma, tiny shrimp tails here and there, boiled egg slices, probably fish flakes, chopped green onion, and a chicken drumstick.

Pancit palabok and drumstick meal with pineapple drink

But I notice most of the moms coming in with kids seem to be getting the pancit or rice for their older relatives; for their kids and themselves, they are ordering burgers or spaghetti. Huh. You can see what's cool.

It's certainly bright and merry in here, in a Ronald McDonald kinda way.

And this pancit-plus-drumstick really filled me up. I'm just an amateur when it comes to the famous foods of the Philippine Islands, but one thing I know: this is in no way Tita's Kitchenette (up the road at 2720 E. Plaza Boulevard, at Euclid).

Not to be retro or anything, but that place is the real thing. Jollibee's? Welcome to globalization 101.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Secrets of Resilience in May's Unforgettable Memoir

What's the McDonald's of Manila?

Luwee knows. He's waiting to take my order here at Jollibee (1401 E. Plaza Boulevard, National City), the Filipino fast-food eatery that has created almost 2000 outlets worldwide, including subsidiaries. They were a two-store ice cream place in Manila in 1975.

Luwee

So I guess you could call this Filipino mall food. Jollibee also has outlets in Westfield Plaza, Bonita, and Mira Mesa (8118 E. Mira Mesa Boulevard). Not surprising: Filipino-Americans are almost ten percent of San Diego's population. But what I'm noticing is lots of burger and spaghetti dishes on the menu. "Something Filipino?" I ask Luwee.

"Rice with fish or pancit palabok -- pancit noodles with shrimp," he says.

I take the pancit. With a nice pineapple drink, it comes to $7.24 plus tax. It's an orange swirl of noodles with a fishy aroma, tiny shrimp tails here and there, boiled egg slices, probably fish flakes, chopped green onion, and a chicken drumstick.

Pancit palabok and drumstick meal with pineapple drink

But I notice most of the moms coming in with kids seem to be getting the pancit or rice for their older relatives; for their kids and themselves, they are ordering burgers or spaghetti. Huh. You can see what's cool.

It's certainly bright and merry in here, in a Ronald McDonald kinda way.

And this pancit-plus-drumstick really filled me up. I'm just an amateur when it comes to the famous foods of the Philippine Islands, but one thing I know: this is in no way Tita's Kitchenette (up the road at 2720 E. Plaza Boulevard, at Euclid).

Not to be retro or anything, but that place is the real thing. Jollibee's? Welcome to globalization 101.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Is this America's next top food trend?

L.A. fast casual concept introduces Filipino dishes to Barrio Logan
Next Article

The livery pleasures of Pinoy Stew

Kaldereta is Filipino comfort food
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader