Here's something you might be interested in.
Advertising is such a weird thing. I heard a commercial today, and Tony Gwynn was saying he always counts on El Cajon Ford. The funny thing is, I once saw him on the I-5 in a black Mercedes. And, a friend of mine that's a cop saw him at a gas station in a Mercedes, with his old Padres number on the license plate (side note: I wonder if that's information a cop shouldn't give out). His partner got his autograph. He wasn't driving a Ford. So, I'm not sure what it is Gwynn counts on El Cajon Ford for.
Car dealerships often let athletes drive vehicles for free, too. They just want the cars to be seen with the athletes in them. Former SDSU and Browns QB Brian Sipe told me one of the funniest stories I've ever heard about this. That's for another time.
I wonder if the Ford people were happy when O.J. took his white Bronco on the famous low speed chase. I mean, it made all the news stations. But you have to think some suit high up in the company was screaming, "At least take the thing up to 100 mph! People will think they don't go any faster!"
I always look at company logos and analyze them. Stater Brothers has a stupid logo. It would be cool if they just had that blue #1 ribbon for the "a" in Stater. But, what makes it stupid, is that on the ribbon, it says the name again. Why not just write "#1" on it? We see the name of the store, it doesn't need to be written on the letter of the actual store name.
Ozomatli, the band, has a really cool logo. It has an OzO, drawn in a really cool way.
I saw a book when I was in New York last month, all about band logos. The guy that came up with the AC/DC logo (and a few other bands), got $250 for that. And, that style is copied more than anything else.
I remember back in radio, talking to the salesmen about how hard it was to sell advertising. Clients would say "People change the station when our commercial comes on. It's not worth the money we're paying." I think it was around $65 a minute back in 1990.
The response would be something insane like "Our listeners don't change the station."
With Tivo and things like that, people are skipping by the commercials. And, it's just making the companies come up with more product placement and ways to get around that.
Certain things don't bother me. If you want to show commercials before the movie starts, fine. If it ever gets to a point where they do it at a break in the film, or we're watching them for 15 minutes after the time our movie was schedules...that won't fly.
And, if you get to a movie 20 minutes early, don't complain about it. You don't have to sit there watching those advertisements. You can hang out in the lobby...maybe play one of their arcade games. Buy a $10 tub of popcorn. The options are endless.
Advertising is such a weird thing. I heard a commercial today, and Tony Gwynn was saying he always counts on El Cajon Ford. The funny thing is, I once saw him on the I-5 in a black Mercedes. And, a friend of mine that's a cop saw him at a gas station in a Mercedes, with his old Padres number on the license plate (side note: I wonder if that's information a cop shouldn't give out). His partner got his autograph. He wasn't driving a Ford. So, I'm not sure what it is Gwynn counts on El Cajon Ford for.
Car dealerships often let athletes drive vehicles for free, too. They just want the cars to be seen with the athletes in them. Former SDSU and Browns QB Brian Sipe told me one of the funniest stories I've ever heard about this. That's for another time.
I wonder if the Ford people were happy when O.J. took his white Bronco on the famous low speed chase. I mean, it made all the news stations. But you have to think some suit high up in the company was screaming, "At least take the thing up to 100 mph! People will think they don't go any faster!"
I always look at company logos and analyze them. Stater Brothers has a stupid logo. It would be cool if they just had that blue #1 ribbon for the "a" in Stater. But, what makes it stupid, is that on the ribbon, it says the name again. Why not just write "#1" on it? We see the name of the store, it doesn't need to be written on the letter of the actual store name.
Ozomatli, the band, has a really cool logo. It has an OzO, drawn in a really cool way.
I saw a book when I was in New York last month, all about band logos. The guy that came up with the AC/DC logo (and a few other bands), got $250 for that. And, that style is copied more than anything else.
I remember back in radio, talking to the salesmen about how hard it was to sell advertising. Clients would say "People change the station when our commercial comes on. It's not worth the money we're paying." I think it was around $65 a minute back in 1990.
The response would be something insane like "Our listeners don't change the station."
With Tivo and things like that, people are skipping by the commercials. And, it's just making the companies come up with more product placement and ways to get around that.
Certain things don't bother me. If you want to show commercials before the movie starts, fine. If it ever gets to a point where they do it at a break in the film, or we're watching them for 15 minutes after the time our movie was schedules...that won't fly.
And, if you get to a movie 20 minutes early, don't complain about it. You don't have to sit there watching those advertisements. You can hang out in the lobby...maybe play one of their arcade games. Buy a $10 tub of popcorn. The options are endless.