Here's something you might be interested in.
The Box Office Mojo report on Star Trek Into Darkness's middling $70 million opening weekend included this fun little detail:
There's only so much money to go around, and following the strong performances of Iron Man 3 and The Great Gatsby—and a week ahead of a jam-packed Memorial Day—Star Trek Into Darkness just wasn't a compelling enough proposition for casual moviegoers. Trek's demographics tell an interesting story that contributes to that theory: the audience skewed heavily male (64 percent) and older (73 percent over the age of 25). In comparison, the first movie did a better job reaching women (only 60 percent male) and younger audiences (only 65 percent over 25).
Take a second to think about that old-timer. What constitutes "old" in moviegoer terms? Over 25. After that, all you're good for is bringing your kids to Disney fare and maybe seeing Red 2.
The Box Office Mojo report on Star Trek Into Darkness's middling $70 million opening weekend included this fun little detail:
There's only so much money to go around, and following the strong performances of Iron Man 3 and The Great Gatsby—and a week ahead of a jam-packed Memorial Day—Star Trek Into Darkness just wasn't a compelling enough proposition for casual moviegoers. Trek's demographics tell an interesting story that contributes to that theory: the audience skewed heavily male (64 percent) and older (73 percent over the age of 25). In comparison, the first movie did a better job reaching women (only 60 percent male) and younger audiences (only 65 percent over 25).
Take a second to think about that old-timer. What constitutes "old" in moviegoer terms? Over 25. After that, all you're good for is bringing your kids to Disney fare and maybe seeing Red 2.