Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Let's all go to the lobby to make a down payment on a bag of popcorn

http://sandiegoreader.com/users/photos/2012/sep/04/30837/

Living in a town where it rains something like 12 days out of the year has a tendency of making one overlook the necessity of an occasional sprinkle. The recent midwestern drought is forcing the issue closer to home.

Not as far as San Diegans are concerned; we already pay a hefty luxury tax in order to avoid having to consult the Weather Channel, let alone carry an umbrella. Movie fans across the country may soon have to dig even deeper into their wallets if they plan on chomping in the dark.

Reuters reports that in light of the recent drought, commodity soybean and grain prices are soaring. Retail prices have risen this summer, "from about $20 for a 50 pound bag to $30 or higher." Will this leave distributors no alternative than to pass the cost on to the consumer?

The last time I purchased a Coke and a medium bag of corn it set me back $11.50, pretty much the same cost as a ticket. A sudden spike in popcorn prices is going to hit theatres chains, who rely on concession sales, not box office receipts, for their cut of the profits, the hardest.

Bob Goldin, director of the food supplier practice at Technomic Inc. doesn't foresee a spike in prices. "The popcorn portion of the product is a very low percentage of the price," says Goldin, "and the prices are already so high, I think consumers would balk if they went up any higher."

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Trump names local supporter new Border Czar

Another Brick (Suit) in the Wall
Next Article

Poway’s schools, faced with money squeeze, fined for voter mailing

$105 million bond required payback of nearly 10 times that amount

http://sandiegoreader.com/users/photos/2012/sep/04/30837/

Living in a town where it rains something like 12 days out of the year has a tendency of making one overlook the necessity of an occasional sprinkle. The recent midwestern drought is forcing the issue closer to home.

Not as far as San Diegans are concerned; we already pay a hefty luxury tax in order to avoid having to consult the Weather Channel, let alone carry an umbrella. Movie fans across the country may soon have to dig even deeper into their wallets if they plan on chomping in the dark.

Reuters reports that in light of the recent drought, commodity soybean and grain prices are soaring. Retail prices have risen this summer, "from about $20 for a 50 pound bag to $30 or higher." Will this leave distributors no alternative than to pass the cost on to the consumer?

The last time I purchased a Coke and a medium bag of corn it set me back $11.50, pretty much the same cost as a ticket. A sudden spike in popcorn prices is going to hit theatres chains, who rely on concession sales, not box office receipts, for their cut of the profits, the hardest.

Bob Goldin, director of the food supplier practice at Technomic Inc. doesn't foresee a spike in prices. "The popcorn portion of the product is a very low percentage of the price," says Goldin, "and the prices are already so high, I think consumers would balk if they went up any higher."

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Thanksgiving yoga for Sandy victims

Next Article

One Tank Of Gas Away

Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader