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Your Short Film Could Land on Landmark Theatre Screens

Landmark Theatres (as in our own Hillcrest Cinemas, La Jolla Village, and The Ken) is joining forces with Porsche and ReelzChannel on the My Daily Magic Short Film Contest. It's an opportunity for budding filmmakers (aka anyone who owns a video camera) to have one of their shorts exhibited on ReelzChannel and Landmark screens nationwide.

All you have to do is write, produce, direct, and edit a short film that "captures everyday magic." Just make sure the film contains no nudity, profanity, drugs, alcohol, firearms, tobacco, license plate numbers, personal names, e-mail addresses, street addresses, reckless or unlawful behavior, copyrighted materials owned by others, or brand names or trademarks. I assume it's okay if one of your characters drives a Porsche and subscribes to ReelzChannel.

We live in a politically correct (read: litigious) world, so the above list of "dont's and be carefuls" isn't all that surprising. What's more dismaying, particularly when one considers the high caliber of art and independent films that generally populate Landmark screens, are the judging specifications:

• Criteria 1: Video Quality and Overall Appeal (40%) • Criteria 2: Adherence to Creative Specifications (40%) • Criteria 3: Originality and Creativity (20%)

Do you smell the formula for a Hollywood formula brewing? Isn't an emphasis on playing by the rules and looking good over showing personal expression and artistic execution the reason a glorified toy commercial like Transformers is the biggest grossing film of the year?

Why not wow the "qualified panel of judges" by submitting a film that's displays 100% formal finesse (rent a tripod!) and 100% originality. In the words of Billy Wilder, "If you got what it takes, eventually someone will take what you got." The entry form is here.

Can't wait to see your short film at The Ken. After all, anything is better than another Stella Artois beer commercial.

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Landmark Theatres (as in our own Hillcrest Cinemas, La Jolla Village, and The Ken) is joining forces with Porsche and ReelzChannel on the My Daily Magic Short Film Contest. It's an opportunity for budding filmmakers (aka anyone who owns a video camera) to have one of their shorts exhibited on ReelzChannel and Landmark screens nationwide.

All you have to do is write, produce, direct, and edit a short film that "captures everyday magic." Just make sure the film contains no nudity, profanity, drugs, alcohol, firearms, tobacco, license plate numbers, personal names, e-mail addresses, street addresses, reckless or unlawful behavior, copyrighted materials owned by others, or brand names or trademarks. I assume it's okay if one of your characters drives a Porsche and subscribes to ReelzChannel.

We live in a politically correct (read: litigious) world, so the above list of "dont's and be carefuls" isn't all that surprising. What's more dismaying, particularly when one considers the high caliber of art and independent films that generally populate Landmark screens, are the judging specifications:

• Criteria 1: Video Quality and Overall Appeal (40%) • Criteria 2: Adherence to Creative Specifications (40%) • Criteria 3: Originality and Creativity (20%)

Do you smell the formula for a Hollywood formula brewing? Isn't an emphasis on playing by the rules and looking good over showing personal expression and artistic execution the reason a glorified toy commercial like Transformers is the biggest grossing film of the year?

Why not wow the "qualified panel of judges" by submitting a film that's displays 100% formal finesse (rent a tripod!) and 100% originality. In the words of Billy Wilder, "If you got what it takes, eventually someone will take what you got." The entry form is here.

Can't wait to see your short film at The Ken. After all, anything is better than another Stella Artois beer commercial.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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