Here's something you might be interested in.
Tourism Board President: "In hindsight, the ad represents an error in judgment. We were trying to make use of San Diego's proximity to the border, which has represented freedom for so many outlaws, from Joe in Jimi Hendrix's classic 'Hey Joe' to George Clooney in From Dusk Til Dawn."
http://sandiegoreader.com/users/photos/2013/feb/08/39781/
Tourism Board President: "In hindsight, the ad represents an error in judgment. We were trying to make use of San Diego's proximity to the border, which has represented freedom for so many outlaws, from Joe in Jimi Hendrix's classic 'Hey Joe' to George Clooney in From Dusk Til Dawn."
http://sandiegoreader.com/users/photos/2013/feb/08/39781/