Here's something you might be interested in.
Local Sheriff's Dept. Photo of Underage Party Aftermath Incorporated into Viral Marketing Scheme
Dos Equis: "We cannot confirm any official involvement in this Internet ad campaign. You know how memes are. But what we can confirm is that the party in question was off the hook."
http://sandiegoreader.com/users/photos/2012/jul/09/27526/
http://sandiegoreader.com/users/photos/2012/jul/09/27527/
http://sandiegoreader.com/users/photos/2012/jul/09/27528/
Local Sheriff's Dept. Photo of Underage Party Aftermath Incorporated into Viral Marketing Scheme
Dos Equis: "We cannot confirm any official involvement in this Internet ad campaign. You know how memes are. But what we can confirm is that the party in question was off the hook."
http://sandiegoreader.com/users/photos/2012/jul/09/27526/
http://sandiegoreader.com/users/photos/2012/jul/09/27527/
http://sandiegoreader.com/users/photos/2012/jul/09/27528/