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Union-Tribune Circulation Plummets, Says Trade Magazine

I believe readership levels, and the dramatic drop therein, is directly tied to the "freshness" of stories. A “daily newspaper” is already stale the moment it leaves the loading dock for morning delivery. With radio, TV and now the Internet, I have instantaneous access to information, making the so-called print media as obsolete as the horse and buggy. It’s just part of the “Information Age” technologically evolution affecting all of our lives. Additionally, why would I pay twice for the same information? The UT “publishes” SignOnSanDiego.com daily, and it includes updates made repeatedly during the 24 hour news cycle, leaving no need to wait till the next morning for my paper. With my free WI-FI access, I can read it and other sources of news all day long if I chose to do so. There’s also one other BIG benefit of the new information age, leading to the demise of print media. I no longer have to hunt for my morning paper, lodged somewhere in the bushes, sopping wet in my front yard, when it’s on the screen in my breakfast nook.
— November 2, 2007 8:18 a.m.

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