In a market saturated with bad deals, there are few worse than men’s clothing subscription boxes. The idea is appealing on its face: pay a company a recurring fee ($20-$30 per month) and they’ll send …
June 27, 2019
Back to profile
Stories by Matt Louv
Clothing subscriptions: not better than Ebay or Poshmark
How to dress up in Linen and Chinos for hot weather
Last summer was punishing. This one looks to be brutal, too. If you’re concerned with looking good when it’s hot, I have a few suggestions. Let me begin by saying that if style isn’t your …
June 20, 2019
Look good and stay cool in linen and chino shorts
It’s getting hotter. A sea of sleeveless tees and board shorts drowns the land. Through it wades a lone crusader, fighting on the side of aesthetics. Zoom in. It’s you, wearing a nice linen shirt. …
June 13, 2019
Consider wearing women’s jeans
A pair of slim fitting jeans is one of the most stylish pieces of clothing you can own, and also one of the most expensive. A decent pair, bought retail, can run you from 50 …
June 6, 2019
Never pay full price for Tommy Hilfiger, John Varvatos, Armani, or other designer brands
“Designer clothing” is a euphemism for “expensive clothing.” A new Tommy Hilfiger button-up shirt costs $80. An equivalent shirt from John Varvatos costs $180. The cheapest Armani is $450. I’ve found all three for less …
May 30, 2019
Unless you are a jazz legend or Harrison Ford, hats are too much risk, too little reward
Hats are good for your health, but a style liability. A hat is either going to make your look perilously casual or overly fashion-y. Both are bad Most guys wear ball caps with some kind …
May 23, 2019
A well-executed sweater from Brooks Brothers, J. Crew, or Tommy Hilfiger
Pretty soon, San Diego will return to its baseline of warm-weather semi-nudity. Your potato-bodied author considers this bad news. Layer while the weather permits. Layering, or wearing multiple pieces of clothing on your torso, makes …
May 16, 2019
Clothing is a language. Stop mumbling.
If you want to learn how to dress well, the best way to start isn’t to turn to style experts. It’s to pay attention to the people around you. Develop an ear for what people …
May 9, 2019
The four important elements of button-down
Learn to wear a casual button-down shirt. It’s the most versatile shirt on offer, appropriate for everything but weddings and funerals. They’re not dress shirts. The main difference is that you can wear casual shirts …
May 2, 2019
Look better than 95 percent of other men with t-shirts and Chinos
Unless you’re a wayward fur trapper, you will be wearing t-shirts for the rest of the summer. There are a few ways to make them look great. The t-shirt is the most casual article of …
April 25, 2019
Flat-front, slim-fit chino shorts: as formal as they come
It’s almost illegal not to wear shorts in San Diego. Unfortunately, most guys do not pull them off well. Preserve your style by wearing shorts that fit perfectly, are in a conservative color, and are …
April 18, 2019
Class up your torso with a Polo shirt
As monsoon season draws to a close, San Diego men are reverting to their natural attire: board shorts and beer tees. There’s a better alternative: the polo shirt. Polo shirts are an easy way for …
April 12, 2019