7 Best Backlink Management Tools on the Market

Backlink management involves the process of monitoring, analyzing, and optimizing the links that point to your website. These links, known as backlinks, play a crucial role in search engine optimization (SEO) and can significantly impact your website's search engine rankings.

When it comes to optimizing your website's search engine ranking and overall SEO performance, effective backlink management is a key component. Backlinks, or incoming links from other websites to yours, play a pivotal role in determining your website's authority and visibility in search results

To help you in this endeavor, we will explore the 7 best backlink management tools available in the market, offering insights into how they can empower small teams and agencies to enhance their SEO strategies and maximize the benefits of their backlink profiles. 

The Best Backlink Management Tools:

1. LinkChecker

2. Backlinkmanager.io

3. Monitor Backlinks

4. Linkbox

5. SeoJet

6. Linkody

7. Backlinkchecker.info

1. LinkChecker

LinkChecker is a feature-rich backlink management tool that offers a comprehensive suite of functions to help website owners and SEO professionals monitor, analyze, and optimize their link profiles.

Link Checker Pro is the best backlink management tool for anyone who wants to properly manage backlinks and improve their SEO performance. Whether you are a link builder who wants to build and recover high-quality links, an SEO expert who wants to analyze your website backlinks, or a project manager who wants to oversee the work of link builders and contractors, LinkChecker’s unique features make it an invaluable asset.

Let's delve into some of its features: 

• Backlink Management and Analytics: LinkChecker gives you a full overview of all the links related to your project. You can track your backlinks for statistics, such as link types, anchor text distribution, dofollow/nofollow ratio, number of indexed referring pages, and link dynamics. 

• Team Collaboration: SEO agencies can benefit from LinkChecker PRO's team collaboration features. You can add team members to your account, allowing you to track their performance and monitor the links they have built. 

• Alerts and Reports: Your backlinks are checked daily and in Google's index every five days. You will receive a notification by email or Telegram if there are any problems with your links, including deletions or changes.

• Batch Analysis: LinkChecker PRO simplifies the process of choosing the right domains and pages for your link building efforts. Unlike some competitors, it allows batch analysis of thousands or even up to 100,000 URLs/Domains in a single analysis.

• Integration with Popular Metrics: You can connect your Ahrefs, Majestic, or Moz accounts to LinkChecker PRO and access popular metrics, such as Domain Rating, Trust Flow, Domain Authority, and more. Even without connecting these accounts, you can still obtain crucial information about indexability, crawlability, Whois data, IP addresses, and more.

• User-Friendly Interface: The tool offers a user-friendly interface, making it accessible to users with various levels of expertise. Whether you're new to SEO or an experienced professional, you can navigate and utilize LinkChecker PRO's features effectively.

Pros of LinkChecker as a Backlink Management Tool 

• Forget about the stress of losing links or the hassle of manually checking them. Additionally, this backlink management tool provides real-time alerts, so you can take swift action if anything goes awry with your links.

• LinkChecker PRO streamlines your daily tasks, making your work more efficient and saving you time. 

• Easily oversee your team's efforts using this backlink management software, ensuring everyone stays aligned.

• With LinkChecker PRO, a backlink management software, you can closely monitor backlinks, checking their quality, enabling you to concentrate on crafting high-quality links that enhance your website's ranking.

Cons of LinkChecker:

• Doesn’t offer partnership management.

The Cost of This Backlink Management Software

If you’re wondering how to manage your backlinks with LinkChecker, a backlink management tool, you can take advantage of the free trial for 14 days. After that, you can choose from four pricing plans: LITE, Standard, Pro, and Custom, ranging from $25 per month to $150 per month. The differences between plans stem from the allowed number of key features, such as the number of links to be monitored and linking domains to be analyzed. 

LinkChecker PRO's ability to automate tasks, monitor links, and provide real-time insights can save you time and resources. It helps you streamline your SEO efforts, optimize your link profile, and make data-driven decisions efficiently.

2. Backlinkmanager.io

Backlinkmanager.io offers link monitoring in a user-friendly interface that shows you the number of backlinks, targets, and invitations. One of the most unique features of Backlinkmanager.io is the partnership management tool that allows you to collaborate with your partners and clients more easily. You can also automate the reporting process and share reports with your partners and clients at specified times.

Adding new partnerships to Backlinkmanger.io

However, Backlinkmanager.io also has some limitations that may affect its performance and usefulness. For example, it does not integrate with other SEO metrics or data sources other than the DR scores of your target websites. You also cannot run it on your own server. These features may be important for some advanced link builders who need more control and insight into their links.

Backlinkmanager.io offers a free plan where you can monitor up to 250 inbound links. The paid plans start at $49 per month for the pro plan, which allows monitoring of up to 2,500 backlinks, and $500 per month for the enterprise plan, which allows monitoring of up to 50,000 backlinks. You can also request a custom plan if you need more features or backlinks.

3. Monitor Backlinks

Monitor Backlinks has helped over 100,000+ users since 2012 track and manage their backlink profiles. You get access to the following features: 

• Backlinks analysis: This section displays all the details of your backlinks, such as the source, date, status, and metrics from Majestic (Trust Flow, Citation Flow, Spam) and Moz (Domain Authority, Page Authority, Moz Rank).

• Reporting features: You can generate and export visual reports of your backlink profile and compare them with those of your competitors.

• Competitors: This section lets you monitor and analyze the backlink profiles of up to 10 competitor domains and see how they rank for your target keywords.

• Disavow: You can create and submit a disavow file through the Google Search Console.

While the tool is useful for backlink management and analysis, it doesn’t offer advanced alerting and monitoring features, such as the ability to customize the frequency and type of notifications. Professional teams will also miss out on team management, expense trading, and mass link research analysis.

Monitor Backlinks has different pricing plans to suit different needs and budgets. The Start plan costs $25 per month and includes monitoring for 1 domain with 2500 links, 2 competitor’s backlinks, and 50 keywords. 

4. Linkbox

Linkbox offers a comprehensive toolkit that helps you manage backlinks effectively and affordably. It offers four main tools for backlink management: 

• Backlink checker: You can view your top anchors, link attributes, link types, indexing status, and more. 

• Backlink monitor: This tool lets you know when a link was added, which crawlers can see it, when it was removed, and more. 

• Backlink index checker: It verifies if your links are indexable by search engines. 

• Google Indexer: Using this tool, you can add donors to the Google index. 

Linkbox has some advanced features that may appeal to professional users. For example, the Intersection Module Console and Ahref allow you to compare the links that your competitors have with the ones that are visible to search engines. It also has a mass analysis feature where you can see the donor trust, DA, and PA of your links. 

5. SEOJet

SEOJet is built for professional users such as agencies and link builders who need to manage link campaigns for their clients. They can create new campaigns and track each new link they acquire. The tool will display the overall brand trust score as the campaign progresses. 

Aside from link building features, SEOJet doubles up as a robust link monitor. For instance, users can see the status and quality of their links. SEOJet also uses backlink data from top-ranked competitors to offer customized anchor text ratios for every page. It also provides anchor text ideas by analyzing top-ranked competitors. This helps website owners build a natural backlink profile that does not produce random anchor texts without any link building strategy. 

SEOJet also provides its own guest posting service with in-staff writers who produce high-quality guest posts. SEOJet also provides its own guest posting service with in-staff writers who produce high-quality guest posts.

The free plan for one website allows you to target up to 10 keywords and use the Top 10 Google Analytics tool. It also includes backlink monitoring for up to 1000 backlinks. Paid plans billed yearly include the Launch Plan at $690/yr, Flight at $990/yr, and Attack at $1990/yr. 

6. Linkody

Linkody is another tool for backlink management  that helps you track your link building campaigns for your own domains or those of your clients. When you use the tool, you can see all the links you are tracking on the main dashboard. The Status column shows if the link is live, and you can also see the anchor text, rel attribute, Moz DA score, spam score, Alexa rank, IP location, and more. 

One of the features that sets Linkody apart from other link management software is the Link Visualizer, which enables you to locate the link on the source page with one click. Link Visualizer also shows you the link statistics on the page, such as the status, rel attribute, date added, and link quality scores. 

Link visualizer in Linkody, credits Linkdoy

Another feature is the white-label reports, which let you add your logo and customize the layout before sending them to your clients. You can also connect Linkody with Google Analytics and Ahrefs for more data and insights. 

However, Linkody doesn’t have advanced link building functionalities for campaign management. It is mainly a tool to track your backlinks. 

There is a 30-day free trial that does not require a credit card. After that, you can choose from four paid plans, starting with the Webmaster plan at €13.90 per month for 500 monitored backlinks.

7. Backlinkchecker

Backlinkchecker.info is a new backlink monitoring tool that helps users track links and notifies them when they are lost or not indexed. The tool automatically finds new backlinks for your domain and adds them to your monitoring list. You can also schedule weekly or monthly updates to check your backlinks. 

The tool for backlink monitoring also sends updates via email. You can add subscribers to your lists, and they will receive emails if any of their high-authority backlinks are missing.

While Backlinkchecker.info has basic monitoring features, it has planned to introduce more features in its roadmap. For example, you will be able to see Doman Authority (DA), Domain Rating (DR), and Spam Ratings for each link, create a white-label public backlinks page with your own branding, and add teammates to collaborate on backlinks.

So, Backlinkchecker.info is mainly designed to monitor backlinks and send alerts. It claims to be the best Linkbody alternative. If you need more advanced features, you might not find them in this tool yet, so it is more suitable for individual users. The first 1000 users will have access to the lifetime plans available at different tiers based on how many links they want to track.

Why Is Backlink Monitoring Important?

Monitoring backlinks is crucial for maintaining a website's link profile health and SEO effectiveness. Monitoring identifies harmful or low-quality links, while management involves acquiring high-quality links, ensuring diversity, and improving SEO performance. 

Why to Effectively Manage Backlinks

The importance of backlink management can’t be overstated. When you effectively manage backlinks, it boosts rankings, drives traffic, aids in competitive analysis, and avoids penalties. It also enhances brand authority and fosters partnerships. 

In sum, backlink monitoring and management are vital for a website's credibility, visibility, and digital success.

Unique & Crucial Insights That Only Backlink Management Tools Can Provide

Backlink management tools are specialized software that help you analyze and optimize your link profile. As such, they provide some crucial insights that will improve your approach to link management and link building:

Indexability

This tells you if the pages containing your links are still indexable by Google. If Google doesn't index your backlinks, they will not pass any page rank or equity, which means they are useless for SEO. 

Anchors

It’s important that your links are optimized with the right anchor text that matches your target keywords and topics. Link management software can help you keep track of your anchor text distribution and avoid unnatural or spammy patterns that can risk penalties.

External Links

Backlink management software like LinkChecker tells you the number and quality of other external links on the pages where your links are placed. Sometimes, webmasters may add additional external links to other sites, especially to your competitors, which can dilute the value of your links. 

Link Status

You can track the status of your links, whether they are dofollow or nofollow, and whether they are live or broken. Link status also shows you the HTTP status codes of the pages where your links are located, such as 200 (live) or 404 (not found). 

Spam

The biggest tools incorporate metrics from tools such as Ahrefs, Majestic, and Moz. These metrics measure the trustworthiness and authority of the referring domains and pages where your links are placed. If you're only attracting links from low DA sites, your link profile will quickly become too spammy, and this can risk penalties from Google.

How Backlink Management Tools Improve Your SEO Strategy

Backlink management software improves your link building efforts by first allowing you to monitor the quantity of your existing and newly acquired backlinks. 

The Influence on Search Engine Rankings

The top tools integrate with other SEO tools like Aherfs to get valuable metrics on your backlinks, such as domain authority, trust score, and spam score. Quality metrics allow you to identify and remove any harmful backlinks that might negatively affect your reputation or search engine rankings. 

Unlock New Link Building Opportunities

Moreover, backlink monitoring tools enable you to find and pursue new link building opportunities. You can analyze the backlink profiles of your competitors, niche influencers, or authoritative websites and discover potential sources of high-quality links. Some tools also offer features to facilitate the link building process, such as tracking your outreach campaigns, managing your partnerships, or delegating tasks to your team members. 

By monitoring backlinks, you can improve your SEO performance and website growth. You can also streamline your client projects and demonstrate your results with clear and comprehensive reports.

Not-So-Good Popular SEO Tools for Backlink Management

There is a misconception that only one tool can handle all your SEO needs. However, when it comes to link building and monitoring, you need a more specialized toolset to reliably build and track your links. Let's see why some common tools are not the best for backlink management:

Ahrefs

Ahrefs is one of the best tools for competitor analysis, as it has one of the largest databases. But it's also an expensive SEO tool. Moreover, its backlink alert options are limited. The monitoring chart doesn't show site metrics, other link attributes, or index status. And you can't monitor links that you want to keep hidden from your competitors.

Majestic

Majestic is great for backlink analysis, giving you accurate insights about trust flow, citation flow, and the visual link graph. For example, the backlink checker lets you check up to 1 million URLs. But it doesn't have alerts and notifications for linking errors such as anchor text changes or third-party links on external pages.

Sitechecker

Sitechecker has features that allow you to inspect outbound external links on a website. It also helps optimize link juice distribution, build internal linking structures, and identify and resolve reference issues. But it also lacks robust backlink monitoring features or the ability to coordinate your link building campaign. 

Semrush

Semrush is a good alternative to Ahrefs and Moz, as it is one of the leading tools for content marketing, market research, and SEO. You can monitor your newly acquired high-quality backlinks with Semrush, but the process is inconvenient, as you have to manually move them from the in-progress tab to the monitor tab. It is also not very intuitive or cost-saving when monitoring backlinks across different projects.

Conclusion 

For some time, there has been a need for robust and reliable tools for backlink management, something that average SEO tools have not done quite well. But now that you know how to manage backlinks with the appropriate backlink management tool that can ease the process, you can say goodbye to cumbersome spreadsheets and the long and difficult process of analysis. 

This article has recommended seven of the top tools you can use for each aspect of backlink management, whether you need to monitor your indexability, keyword rankings, anchor text distribution, number of external links, and more. 

So, which is the best tool to use? If we have to choose one tool that offers the most comprehensive and reliable features for a link building agency, we would recommend LinkChecker Pro, which is designed for SEO professionals who value privacy, flexibility, and security.

FAQ

What is backlink management?

Backlink management entails monitoring and maintaining the quality and relevance of the links that point to your website. It involves checking for broken links, updating link attributes, removing spammy links, and acquiring new and valuable links. 

How to manage your backlinks?

Here are some simple steps and tips on how to manage backlinks for your website:

• Analyze your backlink, looking for metrics like domain authority, relevance, anchor text, and organic traffic.

• Disavow any toxic links that can harm your ranking or reputation. 

• Perform competitor backlink analysis to find out where your competitors are getting their links from. 

• Review incoming links to see who is linking to you and why.

• Protect your existing links and the new links you have built by constantly monitoring them and responding to any issues, such as removals.