Crush
“What makes it work is the whole thing; you have to look at it holistically.”
“Electricity, stainless steel, yeasts — we didn’t even know yeasts were involved until 1857.”
“What we have in California is a tremendous amount of sun during the ripening season.”
“Once people understand it, they feel cool. They’re in with the clique.”
“The older clones had a lot of leaf-roll and other issues that led them to not produce as much sugar.”
“There are no ways of knowing that kids aren’t doing these things. This is a preemptive strike.”
“I would have to force it down people’s throats. Then it became cool to drink it again.”
“They threw me in the kitchen as a dishwasher. Pretty soon, I was doing chef’s work.”
“I prefer the average size of a dinner to be 30 to 50. For that one, we had 99.”
“It was a bit of a train wreck the first couple of times, but it’s evolved nicely.”
“They have this intense seven-day bacchanal that is the biggest fundraiser in Atlanta.”
“I was too stupid to know it was time to stop. All of a sudden, one day, I said, ‘There’s fruit on those vines!’”
“The berries were really tight and really small, and the seeds were completely brown.”
“I took a big swig and thought, ‘This is nasty. I’m never drinking wine again.’”
“It’s a very young industry here, and there are a lot of inconsistencies.”
“The broker gave me six pairs of legs on the streets to introduce my wines to people.”
“If we vinify like Australia has been doing, we’re going to end up with hedonistic wines.”
“I don’t want to stare at bottles simply because they’re that special.”
“I loved diving into a tank and having to scoop out 8000 pounds of expired must.”
“They don’t drink any white wine, and they don’t drink any cheap wine.”
“Nothing is complete — things are chopped off, or they run off the edge of the canvas.”
“I was drinking these great bottles and saying to my wife, ‘This is out of control!’ ”
“A client wanted something signed. He had this crate next to him, and he just started doodling.”
“It’s not like he’s a control freak or anything, it’s just that he likes growing grapes.”
“I was going to be a pseudo-lab-and-cellar guy. I thought, ‘I’ll get to see all the different aspects.’”