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Pancho Villa Farmers Market ends 20-year run

North Park store closes, San Ysidro stays open

"It’s cheap, it’s ripe and it doesn’t always look pretty," but it's good for the neighborhood, said one review.
"It’s cheap, it’s ripe and it doesn’t always look pretty," but it's good for the neighborhood, said one review.

A favorite stop for handmade tortillas in North Park is closing its doors next month.

"The tortillas are the gold you seek," reads one review of Pancho Villa Farmers Market. Online forums overflow with praise for the floury staple, but also mention the salsa, fresh baked Mexican pastries, marinated pork and affordable produce.

The store, located at 3245 El Cajon Blvd (with a second location in San Ysidro) was founded in 2004 by Stephen W. Boney, member of the family behind Sprouts Farmers Market (which opened in 2002 in Arizona). 

Pancho Villa was founded in 2004 by Stephen W. Boney, member of the family behind Sprouts Farmers Market.


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Before that, other Boney family members launched Henry’s Farmers Market (also known as Boney's), a natural foods chain that began life as a fruit stand on a San Diego street corner in 1943. According to the United States Department of Agriculture, the first farmers' markets were all retail markets where farmers sold only products produced on their own farms.  

The store's website states that they work directly with local farmers and producers. Their inexpensive produce is a huge plus in a neighborhood where many get by on limited or fixed incomes. "It’s cheap, it’s ripe and it doesn’t always look pretty," but it's good for the neighborhood, one review notes.  

In February 2018, the North Park/ Normal Heights store was shut down by the Department of Environmental Health over "too numerous to count" cockroaches found in the bakery and deli, and other sanitation issues. After a multi-day closure, the store passed inspection and reopened.

Customers returned, mega long lines at the deli resumed. Even if the store didn’t always inspire shopping confidence, as one customer put it, "I sure loved the prices in their produce department."

Plans to close the store, leaving dozens searching for new jobs and others looking for a new Latino market in the area, have been in the works for months, or longer. 

Some employees will be hired by North Park Produce, less than a half mile away — known for its Middle Eastern and Central European groceries — which is reportedly adding a "Super Mercado" section with Mexican and Hispanic goods and acquiring Pancho Villa's tortilla-making equipment. 

A customer service representative said the closing date has been pushed out to the end of January, but the store is definitely closing. Its San Ysidro location is expected to  remain open.

Despite rumors that a Sprouts is coming, there has been no announcement, or mention on the Sprouts website's new store locator, of an opening at the location — and a Sprouts already exists less than two miles away in North Park.

An employee at Pancho Villa says she has heard there could be a Sprouts — "or an apartment complex."

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"It’s cheap, it’s ripe and it doesn’t always look pretty," but it's good for the neighborhood, said one review.
"It’s cheap, it’s ripe and it doesn’t always look pretty," but it's good for the neighborhood, said one review.

A favorite stop for handmade tortillas in North Park is closing its doors next month.

"The tortillas are the gold you seek," reads one review of Pancho Villa Farmers Market. Online forums overflow with praise for the floury staple, but also mention the salsa, fresh baked Mexican pastries, marinated pork and affordable produce.

The store, located at 3245 El Cajon Blvd (with a second location in San Ysidro) was founded in 2004 by Stephen W. Boney, member of the family behind Sprouts Farmers Market (which opened in 2002 in Arizona). 

Pancho Villa was founded in 2004 by Stephen W. Boney, member of the family behind Sprouts Farmers Market.


Sponsored
Sponsored

Before that, other Boney family members launched Henry’s Farmers Market (also known as Boney's), a natural foods chain that began life as a fruit stand on a San Diego street corner in 1943. According to the United States Department of Agriculture, the first farmers' markets were all retail markets where farmers sold only products produced on their own farms.  

The store's website states that they work directly with local farmers and producers. Their inexpensive produce is a huge plus in a neighborhood where many get by on limited or fixed incomes. "It’s cheap, it’s ripe and it doesn’t always look pretty," but it's good for the neighborhood, one review notes.  

In February 2018, the North Park/ Normal Heights store was shut down by the Department of Environmental Health over "too numerous to count" cockroaches found in the bakery and deli, and other sanitation issues. After a multi-day closure, the store passed inspection and reopened.

Customers returned, mega long lines at the deli resumed. Even if the store didn’t always inspire shopping confidence, as one customer put it, "I sure loved the prices in their produce department."

Plans to close the store, leaving dozens searching for new jobs and others looking for a new Latino market in the area, have been in the works for months, or longer. 

Some employees will be hired by North Park Produce, less than a half mile away — known for its Middle Eastern and Central European groceries — which is reportedly adding a "Super Mercado" section with Mexican and Hispanic goods and acquiring Pancho Villa's tortilla-making equipment. 

A customer service representative said the closing date has been pushed out to the end of January, but the store is definitely closing. Its San Ysidro location is expected to  remain open.

Despite rumors that a Sprouts is coming, there has been no announcement, or mention on the Sprouts website's new store locator, of an opening at the location — and a Sprouts already exists less than two miles away in North Park.

An employee at Pancho Villa says she has heard there could be a Sprouts — "or an apartment complex."

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