Last week, visitors to the Jenny Craig website were surprised to find its usual offerings of subscription meal plans, exercise regimens, and articles on weight loss and nutrition replaced by a blunt message: “We give up. Go pound a pint of ice cream. Maybe even a half-gallon. Go big or go home, right? And you, America, have always gone big. Really, really big. As for us, we’re going home.” A call to the local headquarters of the 40-year-old weight loss business confirmed what the website seemed to say: Jenny Craig was shutting down operations. “America is a fat people,” said Jenny Craig spokesman Cal O’Reigh. “Or maybe it’s better to say that we’re a weak people. As soon as we had the means to sit still and get fat, we did. For 40 years, Jenny Craig has offered a healthy alternative to that paradigm, and for a while, we enjoyed some small measure of success. But now that you’ve got a better class of diet pill out there, why bother with diet and exercise?” O’Reigh then took the opportunity to promote his new business, BigBox, a provider of oversized coffins.
Last week, visitors to the Jenny Craig website were surprised to find its usual offerings of subscription meal plans, exercise regimens, and articles on weight loss and nutrition replaced by a blunt message: “We give up. Go pound a pint of ice cream. Maybe even a half-gallon. Go big or go home, right? And you, America, have always gone big. Really, really big. As for us, we’re going home.” A call to the local headquarters of the 40-year-old weight loss business confirmed what the website seemed to say: Jenny Craig was shutting down operations. “America is a fat people,” said Jenny Craig spokesman Cal O’Reigh. “Or maybe it’s better to say that we’re a weak people. As soon as we had the means to sit still and get fat, we did. For 40 years, Jenny Craig has offered a healthy alternative to that paradigm, and for a while, we enjoyed some small measure of success. But now that you’ve got a better class of diet pill out there, why bother with diet and exercise?” O’Reigh then took the opportunity to promote his new business, BigBox, a provider of oversized coffins.
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