Last week, Random House Children’s Books announced its plan to release a new Grinch story later this year. Titled How the Grinch Lost Christmas!, it tells the touching story of a desperate industry’s attempt to squeeze a few more dollars out of a beloved cultural touchstone. Explained Executive Editor Alice Avarice: “How the Grinch Stole Christmas has sold nearly 10 million copies in North America alone. It has been made into the only TV special that can compete with A Charlie Brown Christmas for enduring appeal. The Grinch survived the live-action Jim Carrey adaptation, and he survived being voiced by Smaug. Not making a sequel would be a small-hearted, Grinchy disservice to our stockholders. You can’t think about what Dr. Seuss made as the concrete expression of an artistic vision. You have to think of it — the rhyme-scheme, the madcap action, the trippy imagery — as a sandbox, or a set of tools. A set of tools that we can use to make something beautiful: stacks and stacks of money. The book comes out September 5, and let me tell you, we expect our profit margin to grow three sizes that day!”
Last week, Random House Children’s Books announced its plan to release a new Grinch story later this year. Titled How the Grinch Lost Christmas!, it tells the touching story of a desperate industry’s attempt to squeeze a few more dollars out of a beloved cultural touchstone. Explained Executive Editor Alice Avarice: “How the Grinch Stole Christmas has sold nearly 10 million copies in North America alone. It has been made into the only TV special that can compete with A Charlie Brown Christmas for enduring appeal. The Grinch survived the live-action Jim Carrey adaptation, and he survived being voiced by Smaug. Not making a sequel would be a small-hearted, Grinchy disservice to our stockholders. You can’t think about what Dr. Seuss made as the concrete expression of an artistic vision. You have to think of it — the rhyme-scheme, the madcap action, the trippy imagery — as a sandbox, or a set of tools. A set of tools that we can use to make something beautiful: stacks and stacks of money. The book comes out September 5, and let me tell you, we expect our profit margin to grow three sizes that day!”
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