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Head Lettuce and the art of the quiet lunch rush
Sealed bags and online ordering bring a virtual salad bar to La Jolla
Crispy turmeric chickpeas top an Italian chopped salad featuring salami, pepperoncini, and kalamata olives.
There were no other customers present when I walked into fast casual salad shop, Head Lettuce. But, make no mistake, the lunch rush was underway.
The small eatery does business in University City, where it’s a literal outlier due to the fact it’s not a part of the Westfield UTC mall. It’s not even on La Jolla Village Drive, rather in a small shopping complex a block off the main drag. However, similar to the mall, the small center sits behind a gated parking lot that issues a timestamped ticket upon entry. Which might have deterred me, except it doesn’t charge for the first hour. And I wouldn’t need anything close to an hour.
Like the rest of its lunch rush customers, I had ordered and paid for my salad ahead of time, to-go. Had there been a line of customers waiting to order, I would have breezed past it. Also past the cafeteria style assembly line (think Subway or Chipotle), and past the cashier. There, to the left of the registers, stood a bookshelf loaded with take-out orders, bagged up and ready to go. I only had to find the bag with my name on it, and be on my way. The whole thing might have taken 90 seconds, had I not stopped to take pictures.
A small counter shop in a shipping center a couple blocks from the UTC mall
While I did, another customer showed up, and likewise walked straight to the shelves. He loaded a dozen or more bags into a box, and carted them away — most likely a group order placed by an office staff nearby. Still, another two dozen bags remained, each of them sealed shut with a hot press.
Head Lettuce opened in late 2019, so its dining room might have gotten a few months of use before the pandemic hit. But it sure looks shiny and untouched now. For this midday rush at least, the streamlined take-out operation appears to be what keeps the business going.
A salad shop sits empty during the lunch rush, except for a masked man picking up a dozen to-go orders.
That’s not so uncommon these days, and it looks especially smart in this business-dense part of town. I’ve even seen a couple spots inside the mall set up a similar system, but there’s no way you can get in and out of that mall in under 30 minutes, even on a weekday. Even if salad isn’t normally your thing, Head Lettuce may be the best, quickest bet in the area.
We’re talkin’ chopped salads, if that makes a difference. The usual salad suspects are featured, meaning in addition to the likes of Caesar and Cobb, there is something Greek (featuring feta and olives), Italian (with salami and pepperoncini), Asian (with crunchy noodles and ginger-sesame dressing), and Mexican (with black beans, tortilla strips, and jalapeños). Each go for $11 to $14, depending whether it includes a featured protein: fried or grilled chicken, carne asada, tofu, portabello mushroom, or ahi tuna.
A sealed take-out bag from Head Lettuce
Another option is to design your own salad. Ordering in person, this might involve picking and choosing from rows of chafing dishes filled with such ingredients as avocado, roasted sweet potatoes, beets, cucumbers, dried cranberries, candied walnuts, and crispy turmeric chickpeas. With Head Lettuce’s online ordering set-up, it’s more like a virtual salad bar, assembling your dream salad by clicking a series of checkboxes.
Jerk chicken bowl, with pickled fresno chilis, pineapple salsa, and black beans over turmeric brown rice
And if leafy greens still aren’t your thing, you can instead opt for one of the shop’s grain bowls — which are similar to the salads on the menu, except built on a bed of brown rice, quinoa, or farro rather than lettuce or kale. Standouts of this menu, priced between $11 and $15, include a South African inspired peri peri chicken bowl, and Jamaican inspired jerk chicken bowl, the latter characterized by a spicy meets tangy blend of pickled peppers and pineapple salsa. I can confirm, it’ll get you through the second half of a workday.
Here's something you might be interested in.
Head Lettuce and the art of the quiet lunch rush
Sealed bags and online ordering bring a virtual salad bar to La Jolla
Head Lettuce and the art of the quiet lunch rush
Sealed bags and online ordering bring a virtual salad bar to La Jolla
Crispy turmeric chickpeas top an Italian chopped salad featuring salami, pepperoncini, and kalamata olives.
There were no other customers present when I walked into fast casual salad shop, Head Lettuce. But, make no mistake, the lunch rush was underway.
The small eatery does business in University City, where it’s a literal outlier due to the fact it’s not a part of the Westfield UTC mall. It’s not even on La Jolla Village Drive, rather in a small shopping complex a block off the main drag. However, similar to the mall, the small center sits behind a gated parking lot that issues a timestamped ticket upon entry. Which might have deterred me, except it doesn’t charge for the first hour. And I wouldn’t need anything close to an hour.
Like the rest of its lunch rush customers, I had ordered and paid for my salad ahead of time, to-go. Had there been a line of customers waiting to order, I would have breezed past it. Also past the cafeteria style assembly line (think Subway or Chipotle), and past the cashier. There, to the left of the registers, stood a bookshelf loaded with take-out orders, bagged up and ready to go. I only had to find the bag with my name on it, and be on my way. The whole thing might have taken 90 seconds, had I not stopped to take pictures.
A small counter shop in a shipping center a couple blocks from the UTC mall
While I did, another customer showed up, and likewise walked straight to the shelves. He loaded a dozen or more bags into a box, and carted them away — most likely a group order placed by an office staff nearby. Still, another two dozen bags remained, each of them sealed shut with a hot press.
Head Lettuce opened in late 2019, so its dining room might have gotten a few months of use before the pandemic hit. But it sure looks shiny and untouched now. For this midday rush at least, the streamlined take-out operation appears to be what keeps the business going.
A salad shop sits empty during the lunch rush, except for a masked man picking up a dozen to-go orders.
That’s not so uncommon these days, and it looks especially smart in this business-dense part of town. I’ve even seen a couple spots inside the mall set up a similar system, but there’s no way you can get in and out of that mall in under 30 minutes, even on a weekday. Even if salad isn’t normally your thing, Head Lettuce may be the best, quickest bet in the area.
We’re talkin’ chopped salads, if that makes a difference. The usual salad suspects are featured, meaning in addition to the likes of Caesar and Cobb, there is something Greek (featuring feta and olives), Italian (with salami and pepperoncini), Asian (with crunchy noodles and ginger-sesame dressing), and Mexican (with black beans, tortilla strips, and jalapeños). Each go for $11 to $14, depending whether it includes a featured protein: fried or grilled chicken, carne asada, tofu, portabello mushroom, or ahi tuna.
A sealed take-out bag from Head Lettuce
Another option is to design your own salad. Ordering in person, this might involve picking and choosing from rows of chafing dishes filled with such ingredients as avocado, roasted sweet potatoes, beets, cucumbers, dried cranberries, candied walnuts, and crispy turmeric chickpeas. With Head Lettuce’s online ordering set-up, it’s more like a virtual salad bar, assembling your dream salad by clicking a series of checkboxes.
Jerk chicken bowl, with pickled fresno chilis, pineapple salsa, and black beans over turmeric brown rice
And if leafy greens still aren’t your thing, you can instead opt for one of the shop’s grain bowls — which are similar to the salads on the menu, except built on a bed of brown rice, quinoa, or farro rather than lettuce or kale. Standouts of this menu, priced between $11 and $15, include a South African inspired peri peri chicken bowl, and Jamaican inspired jerk chicken bowl, the latter characterized by a spicy meets tangy blend of pickled peppers and pineapple salsa. I can confirm, it’ll get you through the second half of a workday.
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