Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Luna the viral TikTok dog

People started messaging me: “Hey! Your dog’s famous!”

Luna: I am a gurl!
Luna: I am a gurl!

Angel Gomez is somewhere in the car, but it’s not him you notice. What you notice is Luna, elbow leaning casually on the open passenger-side window, pink watch on the wrist, pink shades on her eyes, pink polish on her toenails, and matching pink tongue hanging out.

“She’s a girl,” says Angel. “I want people to know that. They always say “‘Hey boy,’ just because she’s a pit. No!”

But she is a watchdog. One, she looks after Angel, who often lives in his minivan; two, she always wears a stylish watch on her right wrist. Watch dog...?

Sponsored
Sponsored

“Oh wow. Look at that!” says Jenny. She’s a hostess at a classy eatery nearby. “Can I take a picture? Would she be okay with that?”

“Oh sure,” says Angel. “A lot of people do.”

Luna wants to go further.

The relationship started when Angel’s friend Julio came up to him, opened his jacket, and revealed a pup as cute as, well, pit bull pups can be.

“This was 2010. I had been 10 years without a dog,” says Angel. “I don’t have children, I don’t have a home, and I had always wanted a Bluenose Pit. I grabbed her. Our eyes met. That was it. I had always wanted to hit the reset on pit bulls because they get a bad rap.”

As Luna grew up, Angel started teaching her tricks, such as praying and walking on her hind legs. “But when she sat down with her arm on the window, I said ‘Wow. This is a unique dog.’

“Then this old guy saw her and said ‘Why don’t you put a watch on her? Then she can be a watchdog.’ I did! She loved it. Never tried to take it off. Same with the pink jewel collar. Same with the shades. And she loves the nail polish.”

Then he got Trees, another Pit. The two dogs became inseparable, until Trees developed a kidney problem. The vet had to put her down. “Luna cried, with tears. We were sad for a month. But then I thought, we’ve got to continue our legacy. So I said to Luna, ‘We need to move on.’ So we started cruising like this again. Uploading video. Started getting 100 fans, 200 fans, she got 1000 and then 3000 in June this year. Then one day I was cruising downtown, and pulled up alongside this cool convertible, and the guy, the driver, saw Luna and started taking a video of her. Well, next thing you know, his video went viral on TikTok. One million, two million, three million! Instagram’s #worldstar has 3 million. Barstool, two million. People started messaging me: ‘Hey! Your dog’s famous!’ This was in July. Now everywhere I go, people say, ‘Is that your dog?’ I’ve seen her on TikTok!’ Now she has 27 million views on TikTok, and over 20 million views on Instagram.”

But how to monetize this fame? Angel had flurries of hope with Hot Wheels, especially after Luna learned how to launch them with her paw

“We did get $350 worth of Hot Wheels, and Luna and I did cruise down through Beverley Hills, which I’ve always wanted to do with her. But we’re back in San Diego now. Not rich. I think Mattel pulled out because they were worried about promoting pit bulls. But we’re happy. We’re heading up to Old Town this afternoon. I’ll just park and set the tip jar outside on the sidewalk. Luna will put her elbow out the window. People do a double take. You see their faces relaxing, smiling. We sometimes get great tips. But more than that, they project an overwhelming feeling of appreciation. You can’t beat that.”

The latest copy of the Reader

Please enjoy this clickable Reader flipbook. Linked text and ads are flash-highlighted in blue for your convenience. To enhance your viewing, please open full screen mode by clicking the icon on the far right of the black flipbook toolbar.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Santa Ana winds can bring warmer temperatures to the coast, Beaver moon rises on Friday

High cirrus clouds can lead to pretty sunsets
Next Article

Hill Street Donuts makes life sweet

A little bit of local love for a longtime confectionary
Luna: I am a gurl!
Luna: I am a gurl!

Angel Gomez is somewhere in the car, but it’s not him you notice. What you notice is Luna, elbow leaning casually on the open passenger-side window, pink watch on the wrist, pink shades on her eyes, pink polish on her toenails, and matching pink tongue hanging out.

“She’s a girl,” says Angel. “I want people to know that. They always say “‘Hey boy,’ just because she’s a pit. No!”

But she is a watchdog. One, she looks after Angel, who often lives in his minivan; two, she always wears a stylish watch on her right wrist. Watch dog...?

Sponsored
Sponsored

“Oh wow. Look at that!” says Jenny. She’s a hostess at a classy eatery nearby. “Can I take a picture? Would she be okay with that?”

“Oh sure,” says Angel. “A lot of people do.”

Luna wants to go further.

The relationship started when Angel’s friend Julio came up to him, opened his jacket, and revealed a pup as cute as, well, pit bull pups can be.

“This was 2010. I had been 10 years without a dog,” says Angel. “I don’t have children, I don’t have a home, and I had always wanted a Bluenose Pit. I grabbed her. Our eyes met. That was it. I had always wanted to hit the reset on pit bulls because they get a bad rap.”

As Luna grew up, Angel started teaching her tricks, such as praying and walking on her hind legs. “But when she sat down with her arm on the window, I said ‘Wow. This is a unique dog.’

“Then this old guy saw her and said ‘Why don’t you put a watch on her? Then she can be a watchdog.’ I did! She loved it. Never tried to take it off. Same with the pink jewel collar. Same with the shades. And she loves the nail polish.”

Then he got Trees, another Pit. The two dogs became inseparable, until Trees developed a kidney problem. The vet had to put her down. “Luna cried, with tears. We were sad for a month. But then I thought, we’ve got to continue our legacy. So I said to Luna, ‘We need to move on.’ So we started cruising like this again. Uploading video. Started getting 100 fans, 200 fans, she got 1000 and then 3000 in June this year. Then one day I was cruising downtown, and pulled up alongside this cool convertible, and the guy, the driver, saw Luna and started taking a video of her. Well, next thing you know, his video went viral on TikTok. One million, two million, three million! Instagram’s #worldstar has 3 million. Barstool, two million. People started messaging me: ‘Hey! Your dog’s famous!’ This was in July. Now everywhere I go, people say, ‘Is that your dog?’ I’ve seen her on TikTok!’ Now she has 27 million views on TikTok, and over 20 million views on Instagram.”

But how to monetize this fame? Angel had flurries of hope with Hot Wheels, especially after Luna learned how to launch them with her paw

“We did get $350 worth of Hot Wheels, and Luna and I did cruise down through Beverley Hills, which I’ve always wanted to do with her. But we’re back in San Diego now. Not rich. I think Mattel pulled out because they were worried about promoting pit bulls. But we’re happy. We’re heading up to Old Town this afternoon. I’ll just park and set the tip jar outside on the sidewalk. Luna will put her elbow out the window. People do a double take. You see their faces relaxing, smiling. We sometimes get great tips. But more than that, they project an overwhelming feeling of appreciation. You can’t beat that.”

Comments
Sponsored

The latest copy of the Reader

Please enjoy this clickable Reader flipbook. Linked text and ads are flash-highlighted in blue for your convenience. To enhance your viewing, please open full screen mode by clicking the icon on the far right of the black flipbook toolbar.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Norteño, Mariachi, and Banda groups hire out at T.J. cemeteries

Death always comes with music
Next Article

Imperial Beach renters scramble

Hawaiian Gardens and Sussex Gardens inhabitants fear remodel evictions
Comments
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader