Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Craft & Commerce gets fast foodie

The Little Italy restaurant re-opens by riffing on fast food mainstays

A satirical Ronald McDonald statue buffers socially distanced parties at Craft & Commerce.
A satirical Ronald McDonald statue buffers socially distanced parties at Craft & Commerce.

There’s something familiar about the creepy clown sitting at the middle table, like I’ve seen him before. I’m pretty sure last I saw him, he was giving off his too shiny, too smiley vibe to customers at the East Village space shared by the J & Tony’s negroni bar and Modern Times coffee shop, where the Consortium Holdings restaurant group has its offices.

Place

Craft and Commerce

675 W. Beech Street, San Diego

Consortium shut down its properties with the pandemic, and has been selectively re-opening them in recent weeks, with occasional quirks and sharing of resources. For example, Morning Glory won’t open till early July, but I hear you can get its famous Japanese soufflé pancake at the Modern Times shop in the meantime.

McDonalds hash browns inspired this potato pancake embellished with smoked trout roe.

Where I guess you’ll no longer find that satirically creepy Ronald McDonald statue. At the moment, he’s been reassigned to the re-opening of another Consortium property, Craft & Commerce. The cocktail hub and eatery returned the last weekend of June, with the faux-Ronald serving as quirky reminder that social distancing rules are still in place, and masked bartenders and waitstaff a reminder that facial coverings are a must.

Sponsored
Sponsored

The presence of the fast food clown reflects another pandemic change as Craft & Commerce returns. In keeping with the half-dine-in, half-take-out theme we’re seeing in many restaurants, Craft has selectively revamped its menu, embracing a fast food theme.

A pair of "Jack in the Crack" tacos, familiar to fast food buffs for their sliced of American cheese.

The idea is to reinterpret fast food favorites, but make them with quality ingredients, and maybe a bit of cheffy flourish. It’s not entirely fast food derivative (there is still a bone marrow appetizer, bacony brussels sprouts, and chopped salad), but classic drive-thru orders definitely dominate. Probably my favorite reimagining is the McDonalds hash brown: the real thing gives you a mildly greasy, crispy patty for a little over a buck. Here, the Mc C&C Hash Browns are served blini style, a thick potato cake dressed with crème fraîche, pickled shallots, and smoked trout roe, for $9.

The C&C fast food burger box, with creepy clown and fast foodie logo

There’s a Chik-Fil-A style chicken slider ($5), a bacon wrapped Hot Dog on a Stick ($10), and in reference to der Wienerschnitzel, a chili dog ($7.29). Of course, no San Diego fast food riff would be complete without a nod to Jack in the Box, and its crispy shell, value menu tacos. Likewise served by the pair, the Jack in the Crack tacos have been made vegetarian, with soyrizo to go with the shredded iceberg lettuce and slice of American cheese ($5). The upgrade here is really all about the fresh corn tortillas and guajillo salsa.

Despite the availability of dine-in reservations, I opted for a take-out order. Consortium is so committed to the bit, it made up its own cardboard fast food packaging, printed with a creepy clown graphic and logo repurposing golden arches to spell the initials CC.

A plain cardboard box of fried chicken, not quite the Colonel's recipe

So, I was a little disappointed when my four piece bucket of C&C Fried Chicken ($15) didn’t actually come in a bucket. It was good chicken — I went for the OG seasoning rather than the buffalo or chili-garlic styles, and it came with a trio of sauces anyway. But I think going after KFC may be the Achilles heel of Consortium’s cheeky fast food endeavor. At twice the price, I can’t definitively say it tastes better than the Colonel’s secret recipe, which has never asked for sauce.

For the most part, though, I found this a fun way to return to the San Diego dining landscape while subtly encouraging take-out as an option. And you definitely won’t find a McDonald’s burger that comes close to the one served here with waffle fries and topped with white cheddar, onion confit, and kosher dill pickle. Craft & Commerce always belongs on the short list of best burgers in the city.

The latest copy of the Reader

Please enjoy this clickable Reader flipbook. Linked text and ads are flash-highlighted in blue for your convenience. To enhance your viewing, please open full screen mode by clicking the icon on the far right of the black flipbook toolbar.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Trump names local supporter new Border Czar

Another Brick (Suit) in the Wall
A satirical Ronald McDonald statue buffers socially distanced parties at Craft & Commerce.
A satirical Ronald McDonald statue buffers socially distanced parties at Craft & Commerce.

There’s something familiar about the creepy clown sitting at the middle table, like I’ve seen him before. I’m pretty sure last I saw him, he was giving off his too shiny, too smiley vibe to customers at the East Village space shared by the J & Tony’s negroni bar and Modern Times coffee shop, where the Consortium Holdings restaurant group has its offices.

Place

Craft and Commerce

675 W. Beech Street, San Diego

Consortium shut down its properties with the pandemic, and has been selectively re-opening them in recent weeks, with occasional quirks and sharing of resources. For example, Morning Glory won’t open till early July, but I hear you can get its famous Japanese soufflé pancake at the Modern Times shop in the meantime.

McDonalds hash browns inspired this potato pancake embellished with smoked trout roe.

Where I guess you’ll no longer find that satirically creepy Ronald McDonald statue. At the moment, he’s been reassigned to the re-opening of another Consortium property, Craft & Commerce. The cocktail hub and eatery returned the last weekend of June, with the faux-Ronald serving as quirky reminder that social distancing rules are still in place, and masked bartenders and waitstaff a reminder that facial coverings are a must.

Sponsored
Sponsored

The presence of the fast food clown reflects another pandemic change as Craft & Commerce returns. In keeping with the half-dine-in, half-take-out theme we’re seeing in many restaurants, Craft has selectively revamped its menu, embracing a fast food theme.

A pair of "Jack in the Crack" tacos, familiar to fast food buffs for their sliced of American cheese.

The idea is to reinterpret fast food favorites, but make them with quality ingredients, and maybe a bit of cheffy flourish. It’s not entirely fast food derivative (there is still a bone marrow appetizer, bacony brussels sprouts, and chopped salad), but classic drive-thru orders definitely dominate. Probably my favorite reimagining is the McDonalds hash brown: the real thing gives you a mildly greasy, crispy patty for a little over a buck. Here, the Mc C&C Hash Browns are served blini style, a thick potato cake dressed with crème fraîche, pickled shallots, and smoked trout roe, for $9.

The C&C fast food burger box, with creepy clown and fast foodie logo

There’s a Chik-Fil-A style chicken slider ($5), a bacon wrapped Hot Dog on a Stick ($10), and in reference to der Wienerschnitzel, a chili dog ($7.29). Of course, no San Diego fast food riff would be complete without a nod to Jack in the Box, and its crispy shell, value menu tacos. Likewise served by the pair, the Jack in the Crack tacos have been made vegetarian, with soyrizo to go with the shredded iceberg lettuce and slice of American cheese ($5). The upgrade here is really all about the fresh corn tortillas and guajillo salsa.

Despite the availability of dine-in reservations, I opted for a take-out order. Consortium is so committed to the bit, it made up its own cardboard fast food packaging, printed with a creepy clown graphic and logo repurposing golden arches to spell the initials CC.

A plain cardboard box of fried chicken, not quite the Colonel's recipe

So, I was a little disappointed when my four piece bucket of C&C Fried Chicken ($15) didn’t actually come in a bucket. It was good chicken — I went for the OG seasoning rather than the buffalo or chili-garlic styles, and it came with a trio of sauces anyway. But I think going after KFC may be the Achilles heel of Consortium’s cheeky fast food endeavor. At twice the price, I can’t definitively say it tastes better than the Colonel’s secret recipe, which has never asked for sauce.

For the most part, though, I found this a fun way to return to the San Diego dining landscape while subtly encouraging take-out as an option. And you definitely won’t find a McDonald’s burger that comes close to the one served here with waffle fries and topped with white cheddar, onion confit, and kosher dill pickle. Craft & Commerce always belongs on the short list of best burgers in the city.

Comments
Sponsored

The latest copy of the Reader

Please enjoy this clickable Reader flipbook. Linked text and ads are flash-highlighted in blue for your convenience. To enhance your viewing, please open full screen mode by clicking the icon on the far right of the black flipbook toolbar.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Undocumented workers break for Trump in 2024

Illegals Vote for Felon
Next Article

Classical Classical at The San Diego Symphony Orchestra

A concert I didn't know I needed
Comments
This comment was removed by the site staff for violation of the usage agreement.
June 30, 2020
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader