Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

David Benardo’s electrified Beetle illuminates memories

The $62,000 retrofit brings the fully restored Beetle’s price up to $110,000

Zelectric’s David Benardo (left) chats with an old VW mechanic.
Zelectric’s David Benardo (left) chats with an old VW mechanic.

“What year is this?” asks the gentleman passing David Benardo on his way into the Bali Hai on Shelter Island. He has noticed Benardo’s pristine white Volkswagen Beetle convertible parked outside, and as he leans in, he says, smiling, “I had a ’78 Super Bug.” Benardo has just finished telling me that old Volkswagens are conversation starters. “You’re immediately approachable. You’re kind of like the good guy. People have a lot of memories attached to these cars.”

“Well, it’s sort of a ’65,” he answers. “But look.” He lifts the rear hood, revealing a 100-horsepower electric motor where the “maybe 40-horsepower” gas engine used to be. The $62,000 retrofit — which brings the fully restored Beetle’s price up to $110,000 — is the work of Zelectric Motors, the San Diego-based business he runs with his wife Bonnie. “It sounds crazy,” he says, “but we put in 300-400 hours on each car,” and there have been “zero issues” with the 25 cars — Beetles, Things, VW buses, and Porsches — that Zelectric has produced over the past seven years.

Sponsored
Sponsored

Excited, the gentleman calls to his female companion. “Come see this! It’s electric!” She declines, saying “I don’t know nothing about no cars,” but another passerby does know. “I used to tune these,” he says, marveling.

“Well, there’s nothing to tune here,” says Benardo. “My wife and I have always loved these cars — they make you feel happy driving them — but not the upkeep to keep them running. The driving force was to drive the car as often as possible and not have to work on it. It was a personal project that kind of evolved into a business.” Right now, he’s booked through the next 18 months. His clients, almost exclusively Boomers, pay a nonrefundable $5000 deposit to hold a place in line.

“How fast will it go?” asks an old-timer from the window of a passing ’58. “As fast as you’d want to go in an old Volkswagen,” replies Benardo. “Over 100. Wanna race?”

The company recently put a Tesla motor into a Porsche 911, with dramatic results.

“I had a ’66 for a lot of years,” says a woman as she passes. “Candy apple red, black ragtop.” This one has red leather inside to match the rim on the wheels, and was recently won by a woman who lives outside Atlanta after it was used as an incentive by the fundraising platform Omaze.

“I had one right out of high school in ’67,” says another woman, stopping with her Bali Hai-bound date. “Then another in ’72. Then a convertible in ’77. Sold it because I couldn’t get over the mountains” — something Benardo’s version can do with vigor. (“It’s not a sports car, but it’s much more sporty than it was.”) “We’re baby boomers, but we’re joining these younger people in the environmental movement, like little Greta — she’s our heroine. We’ve reduced our air conditioning, stopped eating red meat, and this” — going electric — “is our next step.”

Benardo smiles on their beefy forbearance. “That’s a bigger step than this,” he says, gesturing at the Beetle. “This is the fun part.”

The latest copy of the Reader

Please enjoy this clickable Reader flipbook. Linked text and ads are flash-highlighted in blue for your convenience. To enhance your viewing, please open full screen mode by clicking the icon on the far right of the black flipbook toolbar.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

The danger of San Diego's hoarders

The $1 million Flash Comics #1
Zelectric’s David Benardo (left) chats with an old VW mechanic.
Zelectric’s David Benardo (left) chats with an old VW mechanic.

“What year is this?” asks the gentleman passing David Benardo on his way into the Bali Hai on Shelter Island. He has noticed Benardo’s pristine white Volkswagen Beetle convertible parked outside, and as he leans in, he says, smiling, “I had a ’78 Super Bug.” Benardo has just finished telling me that old Volkswagens are conversation starters. “You’re immediately approachable. You’re kind of like the good guy. People have a lot of memories attached to these cars.”

“Well, it’s sort of a ’65,” he answers. “But look.” He lifts the rear hood, revealing a 100-horsepower electric motor where the “maybe 40-horsepower” gas engine used to be. The $62,000 retrofit — which brings the fully restored Beetle’s price up to $110,000 — is the work of Zelectric Motors, the San Diego-based business he runs with his wife Bonnie. “It sounds crazy,” he says, “but we put in 300-400 hours on each car,” and there have been “zero issues” with the 25 cars — Beetles, Things, VW buses, and Porsches — that Zelectric has produced over the past seven years.

Sponsored
Sponsored

Excited, the gentleman calls to his female companion. “Come see this! It’s electric!” She declines, saying “I don’t know nothing about no cars,” but another passerby does know. “I used to tune these,” he says, marveling.

“Well, there’s nothing to tune here,” says Benardo. “My wife and I have always loved these cars — they make you feel happy driving them — but not the upkeep to keep them running. The driving force was to drive the car as often as possible and not have to work on it. It was a personal project that kind of evolved into a business.” Right now, he’s booked through the next 18 months. His clients, almost exclusively Boomers, pay a nonrefundable $5000 deposit to hold a place in line.

“How fast will it go?” asks an old-timer from the window of a passing ’58. “As fast as you’d want to go in an old Volkswagen,” replies Benardo. “Over 100. Wanna race?”

The company recently put a Tesla motor into a Porsche 911, with dramatic results.

“I had a ’66 for a lot of years,” says a woman as she passes. “Candy apple red, black ragtop.” This one has red leather inside to match the rim on the wheels, and was recently won by a woman who lives outside Atlanta after it was used as an incentive by the fundraising platform Omaze.

“I had one right out of high school in ’67,” says another woman, stopping with her Bali Hai-bound date. “Then another in ’72. Then a convertible in ’77. Sold it because I couldn’t get over the mountains” — something Benardo’s version can do with vigor. (“It’s not a sports car, but it’s much more sporty than it was.”) “We’re baby boomers, but we’re joining these younger people in the environmental movement, like little Greta — she’s our heroine. We’ve reduced our air conditioning, stopped eating red meat, and this” — going electric — “is our next step.”

Benardo smiles on their beefy forbearance. “That’s a bigger step than this,” he says, gesturing at the Beetle. “This is the fun part.”

Comments
Sponsored

The latest copy of the Reader

Please enjoy this clickable Reader flipbook. Linked text and ads are flash-highlighted in blue for your convenience. To enhance your viewing, please open full screen mode by clicking the icon on the far right of the black flipbook toolbar.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Todd Gloria gets cash from McDonald's franchise owners

Phil's BBQ owner for Larry Turner
Next Article

Everything You’ve Ever Wanted To Know About doTERRA

Comments
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader