“This was always the goal,” says Ofo spokes-man Sherman Fixie. “Charging people to ride our bright yellow bikes was a way to cover the cost of administration, production, and distribution. But we never planned to make a business out of it. Our intention was to empower America’s homeless community, to enable more efficient transient transit, if you will, by giving them a bike they could call their own, free of charge. We’re pleased to say that our work in San Diego and other cities has progressed even faster than we anticipated, and so we’ll be shutting down business operations immediately.”
“This was always the goal,” says Ofo spokes-man Sherman Fixie. “Charging people to ride our bright yellow bikes was a way to cover the cost of administration, production, and distribution. But we never planned to make a business out of it. Our intention was to empower America’s homeless community, to enable more efficient transient transit, if you will, by giving them a bike they could call their own, free of charge. We’re pleased to say that our work in San Diego and other cities has progressed even faster than we anticipated, and so we’ll be shutting down business operations immediately.”
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