Here's something you might be interested in.
Ask a Hipster — Advice you didn't know you needed
Big Screen — Movie commentary
Blurt — Music's inside track
Booze News — San Diego spirits
Classical Music — Immortal beauty
Classifieds — Free and easy
Cover Stories — Front-page features
Drinks All Around — Bartenders' drink recipes
Excerpts — Literary and spiritual excerpts
Feast! — Food & drink reviews
Feature Stories — Local news & stories
Fishing Report — What’s getting hooked from ship and shore
From the Archives — Spotlight on the past
Golden Dreams — Talk of the town
The Gonzo Report — Making the musical scene, or at least reporting from it
Letters — Our inbox
Movies@Home — Local movie buffs share favorites
Movie Reviews — Our critics' picks and pans
Musician Interviews — Up close with local artists
Neighborhood News from Stringers — Hyperlocal news
News Ticker — News & politics
Obermeyer — San Diego politics illustrated
Outdoors — Weekly changes in flora and fauna
Overheard in San Diego — Eavesdropping illustrated
Poetry — The old and the new
Reader Travel — Travel section built by travelers
Reading — The hunt for intellectuals
Roam-O-Rama — SoCal's best hiking/biking trails
San Diego Beer — Inside San Diego suds
SD on the QT — Almost factual news
Sheep and Goats — Places of worship
Special Issues — The best of
Street Style — San Diego streets have style
Surf Diego — Real stories from those braving the waves
Theater — On stage in San Diego this week
Tin Fork — Silver spoon alternative
Under the Radar — Matt Potter's undercover work
Unforgettable — Long-ago San Diego
Unreal Estate — San Diego's priciest pads
Your Week — Daily event picks
Al Howard fertilizes the Redwoods
“We have five records right now that we have started."
Al Howard will cowrite an album for you for five grand.
The Redwoods collective started its musical journey in 2015. Designed akin to a modern-day Muscle Shoals or Stax, the Redwoods use an in-house collection of session players that back the label’s individual artists. The label prefers to release limited runs of high-quality vinyl, utilize state-of-the art studios, and record to analog tape. In 2017, these are three pricey endeavors, so the ’Woods decided to run a Go Fund Me campaign.
“We have five records right now that we have started, and we have found that it takes about $5000, at least, per record to finish them off,” Redwoods cofounder Al Howard said. “To get vinyl, CDs, get it mixed and mastered, pay for the studio time, and get it all ready for digital distribution — that costs about five grand. We were hoping to just raise enough to put out these five albums and utilize some of that money to do a press campaign and have the first record we put out sort of feed the next record as much as it can.”
The goal is $25,000 and, unlike Kickstarter, the entire campaign will not fail if that number is not achieved. Among rewards offered besides vinyl and downloads, two unique offers are a “one of a kind art piece boombox” and, for $5000, “Alfred Howard and (label co-founder) Matthew Molarius will write a 12-song album for purchaser.” They’re really pushing a mid-level option that will give fans free access to the label’s output. For $80, you can get a lifetime digital subscription to all Redwoods releases.
Two years in, Howard feels that making music is the easiest part of running the label.
“It’s the distribution, licensing, and all that stuff that gets a little tricky,” he said. One tactic he stumbled upon to help spread the Redwoods word is playing their releases at his work, Cow Records, in Ocean Beach. He thinks this may be why Dani Bell has fans in Norway, Midnight Pine has a following in Australia, and Birdy Bardot has fans in South America.
“We’ve actually sold more than a thousand CDs at the Cow. It’s just me playing the records during my shift and people being, like, ‘What’s this? I like this.’ Since San Diego is, like, a tourist trap, we get folks from all over the world who come here and take the music away with them. That’s how we get some of our international fan base going.”
Here's something you might be interested in.
Al Howard fertilizes the Redwoods
“We have five records right now that we have started."
Al Howard fertilizes the Redwoods
“We have five records right now that we have started."
Al Howard will cowrite an album for you for five grand.
The Redwoods collective started its musical journey in 2015. Designed akin to a modern-day Muscle Shoals or Stax, the Redwoods use an in-house collection of session players that back the label’s individual artists. The label prefers to release limited runs of high-quality vinyl, utilize state-of-the art studios, and record to analog tape. In 2017, these are three pricey endeavors, so the ’Woods decided to run a Go Fund Me campaign.
“We have five records right now that we have started, and we have found that it takes about $5000, at least, per record to finish them off,” Redwoods cofounder Al Howard said. “To get vinyl, CDs, get it mixed and mastered, pay for the studio time, and get it all ready for digital distribution — that costs about five grand. We were hoping to just raise enough to put out these five albums and utilize some of that money to do a press campaign and have the first record we put out sort of feed the next record as much as it can.”
The goal is $25,000 and, unlike Kickstarter, the entire campaign will not fail if that number is not achieved. Among rewards offered besides vinyl and downloads, two unique offers are a “one of a kind art piece boombox” and, for $5000, “Alfred Howard and (label co-founder) Matthew Molarius will write a 12-song album for purchaser.” They’re really pushing a mid-level option that will give fans free access to the label’s output. For $80, you can get a lifetime digital subscription to all Redwoods releases.
Two years in, Howard feels that making music is the easiest part of running the label.
“It’s the distribution, licensing, and all that stuff that gets a little tricky,” he said. One tactic he stumbled upon to help spread the Redwoods word is playing their releases at his work, Cow Records, in Ocean Beach. He thinks this may be why Dani Bell has fans in Norway, Midnight Pine has a following in Australia, and Birdy Bardot has fans in South America.
“We’ve actually sold more than a thousand CDs at the Cow. It’s just me playing the records during my shift and people being, like, ‘What’s this? I like this.’ Since San Diego is, like, a tourist trap, we get folks from all over the world who come here and take the music away with them. That’s how we get some of our international fan base going.”
Comments