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Easter means movie time
Or so says this series of vintage seasonal ads
(L to R) Jim, Robert, and Chris Mitchum, Elizabeth Taylor, Buddy, Carol, and Patty Costello, and their pop, Lou. Modern Screen, May 1946.
Quick: name an Easter movie. Ben-Hur? The Ten Commandments? Easter Parade? Yogi the Easter Bear? A few more spiritual-based titles come to mind, but for the most part, Easter at the movies is just another Sunday.
That’s never stopped a shrewd exhibitor from trying to put cottontails in seats, as evidenced by this series of holiday-themed attempts to resurrect the box office from a winter slump. Feast on such uplifting gems as Dead End Girls, Thomasine and Bushrod, Shanghai Lil and the Sun Luck Kid, and the textured turgidity contained in that miracle film assigned from on high, The Oscar.
Here's something you might be interested in.
Easter means movie time
Or so says this series of vintage seasonal ads
Easter means movie time
Or so says this series of vintage seasonal ads
(L to R) Jim, Robert, and Chris Mitchum, Elizabeth Taylor, Buddy, Carol, and Patty Costello, and their pop, Lou. Modern Screen, May 1946.
Quick: name an Easter movie. Ben-Hur? The Ten Commandments? Easter Parade? Yogi the Easter Bear? A few more spiritual-based titles come to mind, but for the most part, Easter at the movies is just another Sunday.
That’s never stopped a shrewd exhibitor from trying to put cottontails in seats, as evidenced by this series of holiday-themed attempts to resurrect the box office from a winter slump. Feast on such uplifting gems as Dead End Girls, Thomasine and Bushrod, Shanghai Lil and the Sun Luck Kid, and the textured turgidity contained in that miracle film assigned from on high, The Oscar.
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