"Football has always been the sexiest sport,” says Pfizer head of brand development Sam Stuffer. "The whole point is the conquest of territory, forcing your opponent to yield to your power. You’ve got positions like tight end and wide receiver. Players 'go deep' and 'hit the hole' as they try to 'score.’ I could go on, but we all know this stuff. So, it's a no-brainer that when Pfizer puts the name of its flagship product on a sports team, that team should play football. Plus, we’ve always been aware of a … special relationship between NFL fans and consumers of our product."
"Football has always been the sexiest sport,” says Pfizer head of brand development Sam Stuffer. "The whole point is the conquest of territory, forcing your opponent to yield to your power. You’ve got positions like tight end and wide receiver. Players 'go deep' and 'hit the hole' as they try to 'score.’ I could go on, but we all know this stuff. So, it's a no-brainer that when Pfizer puts the name of its flagship product on a sports team, that team should play football. Plus, we’ve always been aware of a … special relationship between NFL fans and consumers of our product."
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