Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Absolutely malled in Carlsbad

“I wouldn’t be surprised if they tore the whole thing down and built condos.”

A common sight at Westfield's Carlsbad shopping center
A common sight at Westfield's Carlsbad shopping center

What’s going on with Carlsbad’s Plaza Camino Real…er…Westfield Carlsbad shopping center? Last year’s name change hasn’t seemed to help. Recently, rumors have been flying around the mall’s remaining merchants and their customers.

Are plans for Westfield's Carlsbad mall as good as dead?

In 2013, Westfield announced a long-delayed renovation of the Plaza Camino Real property. The plan was to raise the roof —literally, open up the center, orient the stores to outside entrances, and create a retail, entertainment, and dining complex that would be a “destination center.”

It started with big fanfare from city officials and center owners. The old two-story Robinsons-May became a large 24 Hour Fitness and 12-screen Regal Theater.

Sponsored
Sponsored

According to some merchants, around the end of last year, to prepare for the remodel, many merchants either had their leases bought out or were not renewed, in order to clear the path for new construction and new stores. On most days, the mall was like a ghost town, absent of shoppers with every third or fourth store empty; a façade advertised a “coming soon” upgrade.

Earlier this year, Caruso Development proposed a 21-acre shopping center on Carlsbad’s strawberry fields, just a few miles south from Westfield Carlsbad. The proposed strawberry-fields center, which was fast-tracked through the city council, is to be anchored by a Nordstrom and other high-end entertainment and retail merchants…as were plans for Westfield Carlsbad.

It was rumored that city planners privately told Westfield not to oppose Caruso, even if it would economically stall Westfield’s plans.

Westfield’s senior marketing director, Adrienne Bergeron, told the Reader on October 15, “We are disappointed by the efforts of Caruso Affiliated and its supporters to fabricate stories about Westfield, and creating a ‘straw man’ so as to divert attention away from the legitimate concerns of the citizens of Carlsbad and North County.”

Bergeron is referring to the initiative that pushed the development through without voter approval and avoided costly environmental review. Bergeron said Westfield testified at hearings, telling the council that “Caruso Affiliated has pursued this alternative as a tactic to evade proper environmental impact and other review simply to on save on costs and increase its own profit.” 

But Westfield has not financed nor been involved with recent grassroots community efforts to overturn the council’s decision. (The registrar of voters is still certifying petition signatures, which would overturn the council’s approval and allow the public to vote.)

What’s next for Westfield Carlsbad? “Westfield Carlsbad’s Phase Two commencement has been delayed to increase lease commitments, explore additional prospects/potential for the property, and allow sufficient time to complete work with city staff. We are taking a thoughtful, customer-centric approach and exploring all options.”

With new merchants now being allowed to rent vacant space, watchers of the retail industry point out that two of Westfield’s major anchors, Sears and JCPenney, have had their issues with continuing poor sales nationwide. No one would be surprised if they announced closure in the coming years. Additionally it has been speculated that Macy’s, which has two large stores in the mall (a men’s and furnishings store and a separate women’s store), will combine into one existing space.

Originally opened in 1968, it was once the largest indoor mall in San Diego County, with 1.1 million square feet of retail space and almost 200 merchants. Its last facelift was in 1989.

One customer, upon leaving the mall, said, “I wouldn’t be surprised if they tore the whole thing down and built condos.”

The latest copy of the Reader

Please enjoy this clickable Reader flipbook. Linked text and ads are flash-highlighted in blue for your convenience. To enhance your viewing, please open full screen mode by clicking the icon on the far right of the black flipbook toolbar.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Pranksters vandalize Padres billboard in wake of playoff loss

Where’s the bat at?
A common sight at Westfield's Carlsbad shopping center
A common sight at Westfield's Carlsbad shopping center

What’s going on with Carlsbad’s Plaza Camino Real…er…Westfield Carlsbad shopping center? Last year’s name change hasn’t seemed to help. Recently, rumors have been flying around the mall’s remaining merchants and their customers.

Are plans for Westfield's Carlsbad mall as good as dead?

In 2013, Westfield announced a long-delayed renovation of the Plaza Camino Real property. The plan was to raise the roof —literally, open up the center, orient the stores to outside entrances, and create a retail, entertainment, and dining complex that would be a “destination center.”

It started with big fanfare from city officials and center owners. The old two-story Robinsons-May became a large 24 Hour Fitness and 12-screen Regal Theater.

Sponsored
Sponsored

According to some merchants, around the end of last year, to prepare for the remodel, many merchants either had their leases bought out or were not renewed, in order to clear the path for new construction and new stores. On most days, the mall was like a ghost town, absent of shoppers with every third or fourth store empty; a façade advertised a “coming soon” upgrade.

Earlier this year, Caruso Development proposed a 21-acre shopping center on Carlsbad’s strawberry fields, just a few miles south from Westfield Carlsbad. The proposed strawberry-fields center, which was fast-tracked through the city council, is to be anchored by a Nordstrom and other high-end entertainment and retail merchants…as were plans for Westfield Carlsbad.

It was rumored that city planners privately told Westfield not to oppose Caruso, even if it would economically stall Westfield’s plans.

Westfield’s senior marketing director, Adrienne Bergeron, told the Reader on October 15, “We are disappointed by the efforts of Caruso Affiliated and its supporters to fabricate stories about Westfield, and creating a ‘straw man’ so as to divert attention away from the legitimate concerns of the citizens of Carlsbad and North County.”

Bergeron is referring to the initiative that pushed the development through without voter approval and avoided costly environmental review. Bergeron said Westfield testified at hearings, telling the council that “Caruso Affiliated has pursued this alternative as a tactic to evade proper environmental impact and other review simply to on save on costs and increase its own profit.” 

But Westfield has not financed nor been involved with recent grassroots community efforts to overturn the council’s decision. (The registrar of voters is still certifying petition signatures, which would overturn the council’s approval and allow the public to vote.)

What’s next for Westfield Carlsbad? “Westfield Carlsbad’s Phase Two commencement has been delayed to increase lease commitments, explore additional prospects/potential for the property, and allow sufficient time to complete work with city staff. We are taking a thoughtful, customer-centric approach and exploring all options.”

With new merchants now being allowed to rent vacant space, watchers of the retail industry point out that two of Westfield’s major anchors, Sears and JCPenney, have had their issues with continuing poor sales nationwide. No one would be surprised if they announced closure in the coming years. Additionally it has been speculated that Macy’s, which has two large stores in the mall (a men’s and furnishings store and a separate women’s store), will combine into one existing space.

Originally opened in 1968, it was once the largest indoor mall in San Diego County, with 1.1 million square feet of retail space and almost 200 merchants. Its last facelift was in 1989.

One customer, upon leaving the mall, said, “I wouldn’t be surprised if they tore the whole thing down and built condos.”

Comments
Sponsored

The latest copy of the Reader

Please enjoy this clickable Reader flipbook. Linked text and ads are flash-highlighted in blue for your convenience. To enhance your viewing, please open full screen mode by clicking the icon on the far right of the black flipbook toolbar.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

The Fellini of Clairemont High

When gang showers were standard for gym class
Next Article

Two poems by Marvin Bell

“To Dorothy” and “The Self and the Mulberry”
Comments
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader