Here's something you might be interested in.
Ask a Hipster — Advice you didn't know you needed
Big Screen — Movie commentary
Blurt — Music's inside track
Booze News — San Diego spirits
Classical Music — Immortal beauty
Classifieds — Free and easy
Cover Stories — Front-page features
Drinks All Around — Bartenders' drink recipes
Excerpts — Literary and spiritual excerpts
Feast! — Food & drink reviews
Feature Stories — Local news & stories
Fishing Report — What’s getting hooked from ship and shore
From the Archives — Spotlight on the past
Golden Dreams — Talk of the town
The Gonzo Report — Making the musical scene, or at least reporting from it
Letters — Our inbox
Movies@Home — Local movie buffs share favorites
Movie Reviews — Our critics' picks and pans
Musician Interviews — Up close with local artists
Neighborhood News from Stringers — Hyperlocal news
News Ticker — News & politics
Obermeyer — San Diego politics illustrated
Outdoors — Weekly changes in flora and fauna
Overheard in San Diego — Eavesdropping illustrated
Poetry — The old and the new
Reader Travel — Travel section built by travelers
Reading — The hunt for intellectuals
Roam-O-Rama — SoCal's best hiking/biking trails
San Diego Beer — Inside San Diego suds
SD on the QT — Almost factual news
Sheep and Goats — Places of worship
Special Issues — The best of
Street Style — San Diego streets have style
Surf Diego — Real stories from those braving the waves
Theater — On stage in San Diego this week
Tin Fork — Silver spoon alternative
Under the Radar — Matt Potter's undercover work
Unforgettable — Long-ago San Diego
Unreal Estate — San Diego's priciest pads
Your Week — Daily event picks
White Labs expanding to Asheville
Country’s largest yeast producer adding East Coast facility
Renderings of White Labs' facility in Asheville, North Carolina
San Diego is considered the epicenter for American craft beer, so it makes sense the city is also home to the country’s leading yeast production company. White Labs has experienced phenomenal growth in tandem with the beer industry, servicing accounts across the nation via its Miramar headquarters and outposts in Davis, California and Boulder, Colorado. Multiple locations have allowed them to keep up with demand, but today, CEO and founder Chris White announced his company is going a step further to ensure freshness of yeast and expedited delivery of White Labs products by opening an East Coast facility in Asheville, North Carolina.
The combination yeast production, analytical lab, administrative base, and public tasting room will be similar to White Labs’ local headquarters, and will be the East Coast’s first facility of its type for yeast propagation and fermentation technology. It will be installed in a two-story, 25,000 square foot building at 172 South Charlotte Street that White Labs will expand to 32,000 square feet before it opens in late 2015. It’s a major move, but it’s not the last. White reports that this is part of a “global expansion plan” that will be rolled out over the next several years. Today, the East Coast. Tomorrow... who knows?
Asheville could be called the San Diego of the East Coast, not just because of its southerly geographic positioning, but because it is home to more than 20 brewing companies and is frequently mentioned in the same breath as powerhouse brewing communities such as Portland, Oregon; Grand Rapids, Michigan; numerous cities in Colorado; and, of course, San Diego. Some of the country’s largest breweries — Sierra Nevada Brewing Company, New Belgium Brewing, Oskar Blues Brewery — have opened additional facilities in and around Asheville (while locals Stone Brewing Co. and Green Flash Brewing Company have instead opted for Richmond and Virginia Beach, Virginia, respectively). This helped White Labs decide on Asheville as the site of their home on the other coast.
White Labs reports that roughly 40% of its customer base is located in the Eastern U.S. This move will allow the company to better serve those patrons. Meanwhile, locals and visitors to Asheville will be able to take in the unique tasting experiences provided by its tasting bar, which offers identical beers made vastly different via the incorporation of different yeast strains. Currently, that type of sampling is available at White Labs’ San Diego tasting room and nowhere else in the world, so White Labs’ selection of Asheville is quite a boon in more ways than one.
Here's something you might be interested in.
White Labs expanding to Asheville
Country’s largest yeast producer adding East Coast facility
White Labs expanding to Asheville
Country’s largest yeast producer adding East Coast facility
Renderings of White Labs' facility in Asheville, North Carolina
San Diego is considered the epicenter for American craft beer, so it makes sense the city is also home to the country’s leading yeast production company. White Labs has experienced phenomenal growth in tandem with the beer industry, servicing accounts across the nation via its Miramar headquarters and outposts in Davis, California and Boulder, Colorado. Multiple locations have allowed them to keep up with demand, but today, CEO and founder Chris White announced his company is going a step further to ensure freshness of yeast and expedited delivery of White Labs products by opening an East Coast facility in Asheville, North Carolina.
The combination yeast production, analytical lab, administrative base, and public tasting room will be similar to White Labs’ local headquarters, and will be the East Coast’s first facility of its type for yeast propagation and fermentation technology. It will be installed in a two-story, 25,000 square foot building at 172 South Charlotte Street that White Labs will expand to 32,000 square feet before it opens in late 2015. It’s a major move, but it’s not the last. White reports that this is part of a “global expansion plan” that will be rolled out over the next several years. Today, the East Coast. Tomorrow... who knows?
Asheville could be called the San Diego of the East Coast, not just because of its southerly geographic positioning, but because it is home to more than 20 brewing companies and is frequently mentioned in the same breath as powerhouse brewing communities such as Portland, Oregon; Grand Rapids, Michigan; numerous cities in Colorado; and, of course, San Diego. Some of the country’s largest breweries — Sierra Nevada Brewing Company, New Belgium Brewing, Oskar Blues Brewery — have opened additional facilities in and around Asheville (while locals Stone Brewing Co. and Green Flash Brewing Company have instead opted for Richmond and Virginia Beach, Virginia, respectively). This helped White Labs decide on Asheville as the site of their home on the other coast.
White Labs reports that roughly 40% of its customer base is located in the Eastern U.S. This move will allow the company to better serve those patrons. Meanwhile, locals and visitors to Asheville will be able to take in the unique tasting experiences provided by its tasting bar, which offers identical beers made vastly different via the incorporation of different yeast strains. Currently, that type of sampling is available at White Labs’ San Diego tasting room and nowhere else in the world, so White Labs’ selection of Asheville is quite a boon in more ways than one.
Comments