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Small, local businesses on notice

Do good or get what you want?

Farmer's market plus fashionable hat
Farmer's market plus fashionable hat

Dear Hipster:

As a rule, I prefer to patronize small, local businesses over big box stores. I try to go to independent restaurants instead of eating at TGI Friday’s. If it was 2001 and video stores were still a reasonable thing, I’d go to my local store instead of Blockbuster. I think you get the picture. Recently, I have had some downright awful customer-service experiences from small businesses, especially restaurants. Sometimes I go, and things are just not up to standards. Other times, I get the goods and services I want. Now, I am in a quandary, at what point does my desire to use my consumer powers for good give way to my desire for getting what I want, without excess rudeness, incompetence, or inconvenience?

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Sponsored

— Sandy

Nobody knows better than us hipsters the importance of confronting corporate oligarchy by shopping at farmers’ markets and independent coffee boutiques. We practically invented this! But patronizing a business that has the sole virtue of not being Target is like subsisting on a steady diet of grass clippings just so you can stick it to Monsanto. The “local for local’s sake” movement was a great idea a decade ago, and it still is, but small-business people have an equal obligation to earn and keep your custom. Don’t fear to take your business elsewhere, even if it means giving up on a local shop that’s lost your trust. It doesn’t mean you have to run straight for the Walmart, since there are plenty of independently owned alternatives. Find the ones that offer you a competitive product and agreeable ethics.

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Farmer's market plus fashionable hat
Farmer's market plus fashionable hat

Dear Hipster:

As a rule, I prefer to patronize small, local businesses over big box stores. I try to go to independent restaurants instead of eating at TGI Friday’s. If it was 2001 and video stores were still a reasonable thing, I’d go to my local store instead of Blockbuster. I think you get the picture. Recently, I have had some downright awful customer-service experiences from small businesses, especially restaurants. Sometimes I go, and things are just not up to standards. Other times, I get the goods and services I want. Now, I am in a quandary, at what point does my desire to use my consumer powers for good give way to my desire for getting what I want, without excess rudeness, incompetence, or inconvenience?

Sponsored
Sponsored

— Sandy

Nobody knows better than us hipsters the importance of confronting corporate oligarchy by shopping at farmers’ markets and independent coffee boutiques. We practically invented this! But patronizing a business that has the sole virtue of not being Target is like subsisting on a steady diet of grass clippings just so you can stick it to Monsanto. The “local for local’s sake” movement was a great idea a decade ago, and it still is, but small-business people have an equal obligation to earn and keep your custom. Don’t fear to take your business elsewhere, even if it means giving up on a local shop that’s lost your trust. It doesn’t mean you have to run straight for the Walmart, since there are plenty of independently owned alternatives. Find the ones that offer you a competitive product and agreeable ethics.

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The latest copy of the Reader

Please enjoy this clickable Reader flipbook. Linked text and ads are flash-highlighted in blue for your convenience. To enhance your viewing, please open full screen mode by clicking the icon on the far right of the black flipbook toolbar.

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Big swordfish, big marlin, and big money

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At 4pm, this Farmer's Table restaurant in Chula Vista becomes Acqua e Farina

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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