Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Digital tip jar

Web developer Storm puts his money where his music streams. - Image by Paula Luna
Web developer Storm puts his money where his music streams.

Like many music fans, Jeff Storm loves the selection he gets from streaming music services such as Spotify and Pandora.

Unlike most of them, he feels guilty that the artists he loves are getting streamed out of royalties.

“These artists are getting rooked,” Storm, a 55-year-old web developer in Carlsbad, tells the Reader. “It’s what I call ‘digital devaluation.’ Once something gets digitized, people don’t value it.”

Sponsored
Sponsored

Storm and his partner, Jeano Erforth, are hoping to change things with Pizicato, a website that allows a music fan to donate money directly to their favorite band or musician without the artist getting dinged with taxes.

“I consider it sharing the love,” Storm says. “I’d love to send money to all the people who’ve made the soundtrack of my life.”

Yeah, Storm could simply buy their records, but that isn’t a fair deal. “A band on a record label usually only gets 13 percent of the money from the sale,” he laments.

Although crowdfunding sites like Kickstarter helped restore Storm’s faith in humanity, those services are meant to fund future work. Pizicato is designed to thank musicians for what they’ve already done.

Storm and Erforth started working on Pizicato back in December 2013, but the website officially debuted in mid-February. About 150 artists and 100 fans have signed up so far, but Storm admits the website still isn’t where he wants it to be.

“We’re trying to get an Android app going,” he says. “Once that happens, each band will get a QR code they can put on all their posters and albums that will allow fans to donate from their phones.”

In return for helping musicians get donations, Pizicato gets 18 percent of every donated dollar. Storm says 82 cents of every dollar donated is a better deal than the 13 percent a band gets from a CD sale.

“For every donation, a certain amount goes to PayPal, and there is an upfront fee when you first open an account in a band’s name,” Storm says. “Pizicato covers those fees — not the musicians.”

One local band that sees Pizicato as an idea whose time has come is Leave the Universe, an alternative pop-rock band based in City Heights that has toured the Southwest and is getting played on 91X.

“I like that Pizicato is open-ended, with no strings attached,” drummer Cameron Phillips tells the Reader. “It’s a great way to tell a struggling band, ‘Hey, I want to help you,’ and I think the fans will get something knowing that they are helping the band sustain itself.”

No one has donated money to the band yet, but Phillips believes that will change once the QR code is available.

“That’s going to be great to have at a merchandise booth — like having a tip jar,” Phillips said.

The latest copy of the Reader

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Big kited bluefin on the Red Rooster III

Lake fishing heating up as the weather cools
Next Article

Live Five: Rebecca Jade, Stoney B. Blues, Manzanita Blues, Blame Betty, Marujah

Holiday music, blues, rockabilly, and record releases in Carlsbad, San Carlos, Little Italy, downtown
Web developer Storm puts his money where his music streams. - Image by Paula Luna
Web developer Storm puts his money where his music streams.

Like many music fans, Jeff Storm loves the selection he gets from streaming music services such as Spotify and Pandora.

Unlike most of them, he feels guilty that the artists he loves are getting streamed out of royalties.

“These artists are getting rooked,” Storm, a 55-year-old web developer in Carlsbad, tells the Reader. “It’s what I call ‘digital devaluation.’ Once something gets digitized, people don’t value it.”

Sponsored
Sponsored

Storm and his partner, Jeano Erforth, are hoping to change things with Pizicato, a website that allows a music fan to donate money directly to their favorite band or musician without the artist getting dinged with taxes.

“I consider it sharing the love,” Storm says. “I’d love to send money to all the people who’ve made the soundtrack of my life.”

Yeah, Storm could simply buy their records, but that isn’t a fair deal. “A band on a record label usually only gets 13 percent of the money from the sale,” he laments.

Although crowdfunding sites like Kickstarter helped restore Storm’s faith in humanity, those services are meant to fund future work. Pizicato is designed to thank musicians for what they’ve already done.

Storm and Erforth started working on Pizicato back in December 2013, but the website officially debuted in mid-February. About 150 artists and 100 fans have signed up so far, but Storm admits the website still isn’t where he wants it to be.

“We’re trying to get an Android app going,” he says. “Once that happens, each band will get a QR code they can put on all their posters and albums that will allow fans to donate from their phones.”

In return for helping musicians get donations, Pizicato gets 18 percent of every donated dollar. Storm says 82 cents of every dollar donated is a better deal than the 13 percent a band gets from a CD sale.

“For every donation, a certain amount goes to PayPal, and there is an upfront fee when you first open an account in a band’s name,” Storm says. “Pizicato covers those fees — not the musicians.”

One local band that sees Pizicato as an idea whose time has come is Leave the Universe, an alternative pop-rock band based in City Heights that has toured the Southwest and is getting played on 91X.

“I like that Pizicato is open-ended, with no strings attached,” drummer Cameron Phillips tells the Reader. “It’s a great way to tell a struggling band, ‘Hey, I want to help you,’ and I think the fans will get something knowing that they are helping the band sustain itself.”

No one has donated money to the band yet, but Phillips believes that will change once the QR code is available.

“That’s going to be great to have at a merchandise booth — like having a tip jar,” Phillips said.

Comments
Sponsored

The latest copy of the Reader

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Operatic Gender Wars

Are there any operas with all-female choruses?
Next Article

At Comedor Nishi a world of cuisines meet for brunch

A Mexican eatery with Japanese and French influences
Comments
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader