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Convention wisdom

"We're going to find ourselves behind the eight ball again," says expert.

San Diego's hotel business is perking up, but the immediate future looks shaky because of the uncertainty about the convention center, says tourism guru Jerry Morrison.

Year-to-date through July, San Diego occupancy is up 4.3 percent, beating San Francisco, Anaheim, and Los Angeles. For years, San Diego hotels had not returned to pre-recession 2007 levels, while those other three California coastal markets were well ahead. Now San Diego is also beating its 2007 metrics.

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However, the uncertainty about a convention-center expansion will slow down San Diego, says Morrison.

"We're going to find ourselves behind the eight ball again," he says. "Conventions book two and three years out. People want to know if you can deliver what you say you can deliver. We've had terrible luck when you compare our destination to Los Angeles, Anaheim, and San Francisco. They do most things right and we do things wrong."

Hence, Morrison's outlook for San Diego convention-related hotels is not good, despite the area's current strength.

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San Diego's hotel business is perking up, but the immediate future looks shaky because of the uncertainty about the convention center, says tourism guru Jerry Morrison.

Year-to-date through July, San Diego occupancy is up 4.3 percent, beating San Francisco, Anaheim, and Los Angeles. For years, San Diego hotels had not returned to pre-recession 2007 levels, while those other three California coastal markets were well ahead. Now San Diego is also beating its 2007 metrics.

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However, the uncertainty about a convention-center expansion will slow down San Diego, says Morrison.

"We're going to find ourselves behind the eight ball again," he says. "Conventions book two and three years out. People want to know if you can deliver what you say you can deliver. We've had terrible luck when you compare our destination to Los Angeles, Anaheim, and San Francisco. They do most things right and we do things wrong."

Hence, Morrison's outlook for San Diego convention-related hotels is not good, despite the area's current strength.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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