Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Poetry on a plate

Drawn in by the sign, “Japanese Tapas and Noodles.” Huh. Japanese tapas?

Delicious smoke hints at flavors to come.
Delicious smoke hints at flavors to come.
Place

Izakaya Pacific Beach

4516 Mission Boulevard, Suite E, San Diego

Phffft! The fat drips from the lamb onto the hot charcoal. Smoke puffs up. But then it disappears and all you see is the neat little white log in the red-hot fire surrounding it, deep down in the shichirin, or what we gringos would probably call a hibachi.

“We get this charcoal from Japan,” says Jun, one of the two brothers running this place. “It has the best flavor. It’s called Binch­o-tan, white charcoal from the Ubame oak tree.”

“We get the lamb from Australia,” says Jun’s older brother Ray. “It has the best flavor also.”

They should know: The two of them used to cook at Nobu.

We’re looking at my lamb BBQ. Can’t wait.

Corn appetizer is more filling than it looks.

So lucky to have found them. What drew me in was the sign, “Japanese Tapas and Noodles.” Huh. Japanese tapas?

The happy hour menu was still on the sandwich board outside when I came in. Items like tempura Brussels sprouts ($4), ahi poke endives ($5), or fried corn on the cob ($3). Except it was around seven already.

Sponsored
Sponsored

The inside was plain, with three rows of tables, white and mustard walls, a big photo of the coast around Scripps Pier in La Jolla, a dark green ceiling, and a bar at the end with sake bottles lining the shelves above it.

It’s pretty crowded, and this is only Tuesday night. A good omen. Tables on the left are filled with an office crowd, all sharing dishes, drinking sake, and yacking a lot.

I take one of the six stools at the rear bar, facing the little black and white kitchen curtains. It’s very personal back here. All three servers are rushing in and out, and the chef is constantly calling for dishes to be zipped out while they’re hot.

“Something to drink?” says this tall guy, Taylor, the only non-Japanese server.

I’m thinking beer, and see they’re making a big play about their draft beer. “Asahi Super Dry. Imported directly from JAPAN! #1 Bestseller.”

“This is a big deal for us,” says Jun, one of the two chef-owners. “Most ‘imported’ Asahi draft beer actually comes from Canada. But we ship our kegs in from Japan.”

He looks a bit disappointed when I go for the bottled Kuronama ($5), a black beer I’ve never had.

Meanwhile, gotta eat. I see I could be spending a whole lot here if I don’t watch out. Like, a sashimi salad goes for $9, three oysters with a ponzu — kinda lemony — jelly’s $7, a four-piece grilled octopus sashimi is $7, and (yikes) live local “uni” sea urchin is $14. Tapa plates of octopus fritters are $6.50, grilled squid’s $9.50, and a shrimp mac and cheese costs $8. They even do sliders — breaded fried pork with fries, for $8.50.

When I cry poor, Jun’s wife Rio says I could always go the ramen route. “The Izakaya yakisoba is $9.50, but you get a lot,” she says. I see we’re talking ramen noodles with pork or chicken. Or shrimp, for $2.50 more.

I mean I could go for a soupy noodle dish like kaki-age, which is deep-fried veggies and shrimp in a “dashi” soup. Dashi is a broth made from dried kelp and tuna flakes. That’s $9.25. Or If I really wanted to be mean, just go for a teriyaki chicken “small bowl” ($6.50) or fried rice with pork ($5). Or the basic kappa, a six-piece cucumber and sesame seed sushi roll for $4.

I can’t resist starting off with those $3 fried corn on the cob I saw in the happy hour menu. Except now they’re $4.50.

But then I notice the picture in the menu of a little Noah’s Ark ceramic boat with a grill on top and slabs of red meat laid out next to it. “Lamb BBQ,” it says, “$12.50.” Dang. Expensive, but love grilling, love lamb. I order that and a cup of green tea ($2), to settle ye old palate.

Oh, and what the heck. Just in case I’m still hungry I go for that $4 kappa sushi roll too.

Almost straight away, Jun brings a tiny square plate of what look like Rice Crispies, but taste salty. “Otoshi, or tsukidashi, ‘tiny snack,’” he says. “Just to go with your beer.” Hmm. That’s cool.

The next square plate is bigger, and has three vertical corn on the cob, each with a wooden skewer. They have had a brown sauce poured over, soy and garlic by the taste, and they’re surprisingly filling.

But hey, now to the $12.50 investment. And, man, a fire-stained ceramic bowl covered in what Rio says are poems written in ancient Japanese characters. She tries to read them. “Something about ‘leaf of the flower,’” she says. “But it is very difficult to understand.”

Crew gathers at the end of the night — Taylor, Ray, Jun, Rio.

Inside, under the stainless grill, is a fire with a pleasant resinous flavor wafting up from it.

But the real flavor comes from the mini-steaks of lamb I lift onto the grill with the tongs. Jun says give each side three to four minutes, and he’s right.

I dip each into the little sauce saucer they include. All I can think of is the word umami. Whatever that means, this has it. Savory, tender. The kappa roll sits untouched and looking pretty boring by comparison.

Have to ask what “Izakaya” means.

“‘Izakaya’ just means ‘pub,’” says Jun. “‘I’ is the word for ‘stay,’ and ‘zakaya’ is ‘of sake.’ Sake place.”

That’s it. Next time I’m coming back to learn sake. What better place to learn?


Prices: Fried corn on the cob, $4.50; sashimi salad, $9; three oysters, ponzu jelly, $7; grilled octopus sashimi, $7; live sea urchin, $14; octopus fritters, $6.50; shrimp mac’n cheese, $8; breaded fried pork slider, fries, $8.50; Izakaya yakisoba, $9.50; fried rice with pork, $5; kappa sushi roll, $4; a six-piece cucumber and sesame seed sushi roll for $4; lamb BBQ, $12.50 (Appetizers cheaper during happy hours, 5:00 to 6:00 p.m. daily, and 12:00 p.m. to 3:00 p.m. weekends).

Hours: 5:00 p.m.–10:00 p.m., daily; also open for lunch Saturday and Sunday, 12:00 p.m.–3:00 p.m.

Buses: 8, 9, 27, 30

Nearest bus stop: Mission Boulevard at Felspar Street

The latest copy of the Reader

Please enjoy this clickable Reader flipbook. Linked text and ads are flash-highlighted in blue for your convenience. To enhance your viewing, please open full screen mode by clicking the icon on the far right of the black flipbook toolbar.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Classical Classical at The San Diego Symphony Orchestra

A concert I didn't know I needed
Next Article

Escondido planners nix office building switch to apartments

Not enough open space, not enough closets for Hickory Street plans
Delicious smoke hints at flavors to come.
Delicious smoke hints at flavors to come.
Place

Izakaya Pacific Beach

4516 Mission Boulevard, Suite E, San Diego

Phffft! The fat drips from the lamb onto the hot charcoal. Smoke puffs up. But then it disappears and all you see is the neat little white log in the red-hot fire surrounding it, deep down in the shichirin, or what we gringos would probably call a hibachi.

“We get this charcoal from Japan,” says Jun, one of the two brothers running this place. “It has the best flavor. It’s called Binch­o-tan, white charcoal from the Ubame oak tree.”

“We get the lamb from Australia,” says Jun’s older brother Ray. “It has the best flavor also.”

They should know: The two of them used to cook at Nobu.

We’re looking at my lamb BBQ. Can’t wait.

Corn appetizer is more filling than it looks.

So lucky to have found them. What drew me in was the sign, “Japanese Tapas and Noodles.” Huh. Japanese tapas?

The happy hour menu was still on the sandwich board outside when I came in. Items like tempura Brussels sprouts ($4), ahi poke endives ($5), or fried corn on the cob ($3). Except it was around seven already.

Sponsored
Sponsored

The inside was plain, with three rows of tables, white and mustard walls, a big photo of the coast around Scripps Pier in La Jolla, a dark green ceiling, and a bar at the end with sake bottles lining the shelves above it.

It’s pretty crowded, and this is only Tuesday night. A good omen. Tables on the left are filled with an office crowd, all sharing dishes, drinking sake, and yacking a lot.

I take one of the six stools at the rear bar, facing the little black and white kitchen curtains. It’s very personal back here. All three servers are rushing in and out, and the chef is constantly calling for dishes to be zipped out while they’re hot.

“Something to drink?” says this tall guy, Taylor, the only non-Japanese server.

I’m thinking beer, and see they’re making a big play about their draft beer. “Asahi Super Dry. Imported directly from JAPAN! #1 Bestseller.”

“This is a big deal for us,” says Jun, one of the two chef-owners. “Most ‘imported’ Asahi draft beer actually comes from Canada. But we ship our kegs in from Japan.”

He looks a bit disappointed when I go for the bottled Kuronama ($5), a black beer I’ve never had.

Meanwhile, gotta eat. I see I could be spending a whole lot here if I don’t watch out. Like, a sashimi salad goes for $9, three oysters with a ponzu — kinda lemony — jelly’s $7, a four-piece grilled octopus sashimi is $7, and (yikes) live local “uni” sea urchin is $14. Tapa plates of octopus fritters are $6.50, grilled squid’s $9.50, and a shrimp mac and cheese costs $8. They even do sliders — breaded fried pork with fries, for $8.50.

When I cry poor, Jun’s wife Rio says I could always go the ramen route. “The Izakaya yakisoba is $9.50, but you get a lot,” she says. I see we’re talking ramen noodles with pork or chicken. Or shrimp, for $2.50 more.

I mean I could go for a soupy noodle dish like kaki-age, which is deep-fried veggies and shrimp in a “dashi” soup. Dashi is a broth made from dried kelp and tuna flakes. That’s $9.25. Or If I really wanted to be mean, just go for a teriyaki chicken “small bowl” ($6.50) or fried rice with pork ($5). Or the basic kappa, a six-piece cucumber and sesame seed sushi roll for $4.

I can’t resist starting off with those $3 fried corn on the cob I saw in the happy hour menu. Except now they’re $4.50.

But then I notice the picture in the menu of a little Noah’s Ark ceramic boat with a grill on top and slabs of red meat laid out next to it. “Lamb BBQ,” it says, “$12.50.” Dang. Expensive, but love grilling, love lamb. I order that and a cup of green tea ($2), to settle ye old palate.

Oh, and what the heck. Just in case I’m still hungry I go for that $4 kappa sushi roll too.

Almost straight away, Jun brings a tiny square plate of what look like Rice Crispies, but taste salty. “Otoshi, or tsukidashi, ‘tiny snack,’” he says. “Just to go with your beer.” Hmm. That’s cool.

The next square plate is bigger, and has three vertical corn on the cob, each with a wooden skewer. They have had a brown sauce poured over, soy and garlic by the taste, and they’re surprisingly filling.

But hey, now to the $12.50 investment. And, man, a fire-stained ceramic bowl covered in what Rio says are poems written in ancient Japanese characters. She tries to read them. “Something about ‘leaf of the flower,’” she says. “But it is very difficult to understand.”

Crew gathers at the end of the night — Taylor, Ray, Jun, Rio.

Inside, under the stainless grill, is a fire with a pleasant resinous flavor wafting up from it.

But the real flavor comes from the mini-steaks of lamb I lift onto the grill with the tongs. Jun says give each side three to four minutes, and he’s right.

I dip each into the little sauce saucer they include. All I can think of is the word umami. Whatever that means, this has it. Savory, tender. The kappa roll sits untouched and looking pretty boring by comparison.

Have to ask what “Izakaya” means.

“‘Izakaya’ just means ‘pub,’” says Jun. “‘I’ is the word for ‘stay,’ and ‘zakaya’ is ‘of sake.’ Sake place.”

That’s it. Next time I’m coming back to learn sake. What better place to learn?


Prices: Fried corn on the cob, $4.50; sashimi salad, $9; three oysters, ponzu jelly, $7; grilled octopus sashimi, $7; live sea urchin, $14; octopus fritters, $6.50; shrimp mac’n cheese, $8; breaded fried pork slider, fries, $8.50; Izakaya yakisoba, $9.50; fried rice with pork, $5; kappa sushi roll, $4; a six-piece cucumber and sesame seed sushi roll for $4; lamb BBQ, $12.50 (Appetizers cheaper during happy hours, 5:00 to 6:00 p.m. daily, and 12:00 p.m. to 3:00 p.m. weekends).

Hours: 5:00 p.m.–10:00 p.m., daily; also open for lunch Saturday and Sunday, 12:00 p.m.–3:00 p.m.

Buses: 8, 9, 27, 30

Nearest bus stop: Mission Boulevard at Felspar Street

Comments
Sponsored

The latest copy of the Reader

Please enjoy this clickable Reader flipbook. Linked text and ads are flash-highlighted in blue for your convenience. To enhance your viewing, please open full screen mode by clicking the icon on the far right of the black flipbook toolbar.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Trump names local supporter new Border Czar

Another Brick (Suit) in the Wall
Next Article

Second largest yellowfin tuna caught by rod and reel

Excel does it again
Comments
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader